BS - Bachelor of Science in Digital Media Management

Bachelor's degree

In Barcelona (Spain) and Genève (Switzerland)

Price on request

Description

Digital technology has brought enormous change to the world in every area, not limited to science, technology, entertainment and politics. This cutting edge program is designed to teach you how to harness and capitalize on digital media for the benefit of shaping corporate image, attracting clientele and creating a platform to sell and promote products. Within the digital media production sector, the demand for professional project managers, social media managers and account managers is especially high.

Facilities

Location

Start date

Barcelona (Spain)
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Ganduxer 70, 08021

Start date

JuneEnrolment now open
AugustEnrolment now open
OctoberEnrolment now open
FebruaryEnrolment now open
Genève (Switzerland)
See map
Quai du Seujet 18, 1201

Start date

JuneEnrolment now open
AugustEnrolment now open
OctoberEnrolment now open
FebruaryEnrolment now open

About this course

Gain fundamental knowledge of the financial and logistical workings of the media world.
Obtain the practical skills necessary to manage a digital media company

Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.

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Subjects

  • Business Law
  • Accounting
  • Microeconomics
  • Macroeconomics
  • Environmental Sustainability
  • Marketing
  • Marketing Management
  • Finance
  • Technology
  • Communication Training
  • Media
  • Science
  • Science in Digital Media Management
  • Digital Media Management
  • Science in Information Systems

Course programme

FIRST SEMESTER
  • Foundations of Business Management
  • Marketing Management
  • Writing Communication Skills
  • Accounting I
  • Elementary Calculus
  • Microeconomics
  • IT Software for Business
  • Environmental Sustainability
  • Seminars / Industrial Visits

SECOND SEMESTER (22 CH | 30 ECTS)
  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars / Industrial Visits

THIRD SEMESTER
  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • E-Business
  • The Media Industry
  • Mass Media & Communication
  • Seminars/Industrial Visits

FOURTH SEMESTER
  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Managing Media Companies
  • Strategic Media Marketing
  • Digital Media Technologies
  • Seminars/Industrial Visits/Dissertation Seminar

FIFTH SEMESTER
  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • International Media Management
  • Media Design & Technology
  • Innovation Mgmt. for Digital Media
  • Seminars/Industrial Visits/Dissertation Seminar

SIXTH SEMESTER
  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Digital Media
  • Media Psychology
  • Legal & Ethical Issues in Media
  • Dynamic Content & Mobile Generation
  • Digital Media Project Management
  • Dissertation Seminar

GRADUATION REQUIREMENTS
  • Final Case: Marketing
  • Final Case: Digital Media Management
  • Dissertation



BS - Bachelor of Science in Digital Media Management

Price on request