BS - Bachelor of Science in Digital Media Management
Bachelor's degree
In Barcelona (Spain) and Genève (Switzerland)
Description
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Type
Bachelor's degree
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Location
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Duration
3 Years
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Start date
June
other dates
Digital technology has brought enormous change to the world in every area, not limited to science, technology, entertainment and politics. This cutting edge program is designed to teach you how to harness and capitalize on digital media for the benefit of shaping corporate image, attracting clientele and creating a platform to sell and promote products. Within the digital media production sector, the demand for professional project managers, social media managers and account managers is especially high.
Facilities
Location
Start date
Start date
Start date
About this course
Gain fundamental knowledge of the financial and logistical workings of the media world.
Obtain the practical skills necessary to manage a digital media company
Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.
Reviews
Subjects
- Business Law
- Accounting
- Microeconomics
- Macroeconomics
- Environmental Sustainability
- Marketing
- Marketing Management
- Finance
- Technology
- Communication Training
- Media
- Science
- Science in Digital Media Management
- Digital Media Management
- Science in Information Systems
Course programme
- Foundations of Business Management
- Marketing Management
- Writing Communication Skills
- Accounting I
- Elementary Calculus
- Microeconomics
- IT Software for Business
- Environmental Sustainability
- Seminars / Industrial Visits
SECOND SEMESTER (22 CH | 30 ECTS)
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Seminars / Industrial Visits
THIRD SEMESTER
- Strategic Marketing
- Business Finance I
- Human Resources Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- E-Business
- The Media Industry
- Mass Media & Communication
- Seminars/Industrial Visits
FOURTH SEMESTER
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behavior
- Sales & Purchasing Management
- Managing Media Companies
- Strategic Media Marketing
- Digital Media Technologies
- Seminars/Industrial Visits/Dissertation Seminar
FIFTH SEMESTER
- Global Business
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- International Media Management
- Media Design & Technology
- Innovation Mgmt. for Digital Media
- Seminars/Industrial Visits/Dissertation Seminar
SIXTH SEMESTER
- Strategic Management
- Budgeting & Control
- Organizational Communication
- Cases in Marketing
- Cases in Digital Media
- Media Psychology
- Legal & Ethical Issues in Media
- Dynamic Content & Mobile Generation
- Digital Media Project Management
- Dissertation Seminar
GRADUATION REQUIREMENTS
- Final Case: Marketing
- Final Case: Digital Media Management
- Dissertation
BS - Bachelor of Science in Digital Media Management