BSc Food Marketing and Business Economics D670

Bachelor's degree

In Reading

£ 9,250 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    Reading

Full Time: 3 Years
If you are interested in a commercial career with a connection to food, then this is the degree for you.
It is a blend of business management, marketing and economics, with a focus on the food industry. Optional modules enable you to tailor the course to suit your interests, from supply chain management and sustainability to advertising and branding.
An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.
During your final year you will complete a dissertation on a food-related topic that covers at least one of the three major disciplines of the course. In the past these have covered topics as varied as food insecurity in the Gambia, and the importance of corporate ownership in consumer choice.

Facilities

Location

Start date

Reading (Berkshire)
See map
Whiteknights, RG6 6AH

Start date

On request

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Reviews

Subjects

  • Marketing
  • Economics
  • Project
  • Industry
  • Business Economics
  • Supply Chain Management
  • Business and Management
  • Branding
  • Supply and Chain Management
  • Supply
  • Advertising

Course programme

  • Year 1
  • Year 2
  • Year 3
Year 1 Core modules include:
  • Introduction to marketing
  • Economics 1 & 2
  • Introduction to management
  • Applied project
  • The UK food chain
  • Qualitative research methods
  • Quantitative methods 1
Optional modules include:

Options from a list drawn from across the University including:

  • Foreign languages, through the Institution-wide Language Programme (IWLP)
  • Politics
  • Geography
  • Student enterprise
  • Psychology
  • Public health and nutrition
  • Sustainability in a globalising world

Please note that all modules are subject to change.

Year 2 Core modules include:
  • Marketing management
  • Economics 3
  • Business management
  • Financial management
  • Food choice and regulation
  • Consumer behaviour
  • Research methods & data analysis
  • Food business group project 1
  • Career planning
  • Quantitative methods 2
Optional modules include:
  • Practice of entrepreneurship
  • Economics 4
  • Food retailing
  • Internet marketing
  • Foreign languages (IWLP)

Please note that all modules are subject to change.

Year 3 Core modules include:
  • Business strategy
  • Marketing strategy
  • Supply chain management
  • Regulation of the food industry
  • Individual project
  • Food business group project 2
Optional modules include:
  • Consumer attitudes
  • Advertising and branding
  • Consumer policy
  • Human resource management
  • Foreign languages (IWLP)

Please note that all modules are subject to change.

BSc Food Marketing and Business Economics D670

£ 9,250 + VAT