BSc Honours Agriculture with Marketing
Bachelor's degree
In Aberystwyth
Description
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Type
Bachelor's degree
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Location
Aberystwyth (Wales)
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Duration
3 Years
Facilities
Location
Start date
Start date
About this course
GCSE * (min grade C)
Mathematics and a Science subject ***
UCAS Tariff
180 points with 60 points in a scientific subject at A level
International Baccalaureate
26 with 5/7 in a scientific subject
European Baccalaureate
Overall pass, including 70% min in Biology or equivalent
* All schemes require grade C in GCSE English or Welsh or an acceptable equivalent.
*** Key Skills level 3 Application of Number acceptable in lieu of GCSE Maths.
Reviews
Course programme
Marketing is an exciting, creative and dynamic subject to study and has been taught as part of degrees in Agriculture in Aberystwyth for over 30 years. This course will provide you with an understanding of the underlying principles of both animal and crop science and production together with an opportunity to develop much sought-after skills in market research, analysis and business administration with special reference to the agri-food industry. You will gain a full appreciation of the role of agriculture and marketing within a rural, national and global context.
Key features
- 3 year full-time course
- Combination of science, production, management and marketing methods
- Development of technical and transferable skills
- Visits and study tours
- Realistic and varied assessment
- Enthusiastic and supportive staff
- Located in one of the UK's leading localities for agricultural research and development
Content and Structure
The course covers core areas of marketing management and strategy and offers options in more specialized areas of communications, international marketing, internet marketing, services, sales management and retail marketing.
The first year provides a general foundation in both agriculture and marketing. The study of soils, crop management, animal production and the rural economy are augmented by economic and marketing principles, the business environment and management skills.
In the second and final years livestock and crop and grassland systems, business budgeting and appraisal as well as marketing management, research and strategy evolve into opportunities to complete realistic problem solving exercises such as farm planning and marketing case studies.
Teaching and Learning
Teaching is through a combination of lectures, tutorials, seminars, projects and case studies, complemented by visits to farms, research establishments and businesses. Assessment is continuous, based on projects, essay and seminar work in addition to written examinations.
Agriculture is taught at the Institute which is renowned for its teaching and research in land based industries. Marketing is taught at the University's School of Management and Business by specialists whose academic research and knowledge are augmented by both practical experience of the business world and consultancy.
Additional information
BSc Honours Agriculture with Marketing