BSc (Hons) Marketing with Digital Communications

Year 1

BUS1020 Principles of Marketing (20 credits)

BUS1021 Understanding Consumer Markets (20 credits)

BUS1022 Fundamentals of Marketing Communications (20 credits)

BUS1023 E-Commerce and M-Commerce (20 credits)

BUS1025 Designing for an Online Presence (20 credits)

You will select one of the following modules:

BUS1012 Business Economics (20 credits)

BUS1017 Business Start-Up (20 credits)

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of one of the optional modules above.

Year 2

BUS2017 Research Methods for Business (20 credits)

BUS2031 Retail Marketing Planning (20 credits)

BUS2032 Branding: Integrated Digital Campaigns (20 credits)

You will select one of the following modules:

BUS2019 Employability (20 credits)

BUS2020 Graduate Enterprise (20 credits)

You will select two of the following modules:

BUS2033 Social Media Monitoring and Analytics (20 credits)

BUS2034 Services and Experiential Marketing (20 credits)

BUS2035 Consumer Behaviour (20 credits)

BUS2038 Loyalty Generation and CRM (20 credits)

MED2055 Convergent Media (20 credits)

MED2071 Crisis Management (20 credits)

MED2215 Analysing Audiences (20 credits)

MED2259 Media and PR in the Digital Age (20 credits)

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

Year 3

BUS3042 Marketing Simulation (20 credits)

You will select one of the following modules:

BUS3022 Dissertation (40 credits)

BUS3023 Extended Business Project (40 credits)

You will select three of the following modules:

BUS3030 Business Strategy and Digital Goods (20 credits)

BUS3039 Global Marketing Management (20 credits)

BUS3040 Marketing and Society (20 credits)

BUS3041 Advertising in Marketing Communications (20 credits)

BUS3044 Entrepreneurship and Innovation (20 credits)

MED3058 Media Policy and Political Communication (20 credits)

MED3059 PR for Charities and Non-Governmental Organisations (20 credits)

MED3208 Media Futures (20 credits)

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.