BSc Management and Marketing

Example structure
Studying at Essex is about discovering yourself, so your course combines compulsory and optional modules to make sure you gain key knowledge in the discipline, while having as much freedom as possible to explore your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are just a selection of those available. The opportunity to take optional modules will depend on the number of core modules within any year of the course. In many instances, the flexibility to take optional modules increases as you progress through the course.
Our Programme Specification gives more detail about the structure available to our current first-year students, including details of all optional modules.
Year 1
Introduction to Accounting
Quantitative Methods and Finance
Introduction to Management and Marketing
Economics for Business
Research and Study Skills for Professional Development
Personal Tutor Meetings
Year 2
Management Accounting I
Organisational Behaviour
Digital Marketing and Social Media
International Business Environment
Marketing Management
Business Strategy
Successful Futures
Research Methods in Management and Marketing
Retail Management (optional)
Final year
Consumer Behaviour
Business Research Methods and Skills
Advanced Marketing
Business Ethics
Brand Management
Management, Innovation and New Technology
Corporate Marketing
Elements of Business Law
Placement
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
Year abroad
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Teaching
Teaching includes a combination of lectures, seminars and computer-based lab sessions
Modules delivered by experts in the field as well as guest speakers
Contribute and interact in lectures through the use of smart technology
Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
Complete your final-year project in consultation with a personal supervisor
Assessment
Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
Your first year marks do not count towards your final degree
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