Building Online Brands and Identities
Course
In Cambridge
Description
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Type
Course
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Location
Cambridge
Develop a greater understanding of branding and marketing on the internet. Learn basic methods that will help you manage and maintain digital engagement with your customers.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Basic
- Marketing Tools
- Internet
- IT
- Marketing
- Branding
- Media
- Media Marketing
- Media planning
- Online sales logistics
Course programme
Develop a greater understanding of branding and marketing on the internet. Learn basic methods that will help you manage and maintain digital engagement with your customers.
This intensive beginners' course will introduce you to some of the key platforms and techniques you can use to maintain a cohesive and targeted online brand image and communication platform. On completion, you'll be able to create your own digital branding strategy.
We'll discuss a variety of easy and accessible social media and blogging platforms and look at a number of case studies, to examine and analyse how the most successful online brands have been developed.
The course will cover:
- introduction to online branding and case studies
- content marketing and strategy
- principles of digital content management
- execution of a digital media campaign
- building and maintaining customer relationships online
It’s increasingly important for businesses of all types to develop and maintain an online brand identity. If you’re a publisher or involved with other creative industries, this can extend from basic social media practices to more in-depth content generation and delivery strategies that will connect you with your customers and community.
For more information please contact: Tiffani Angus.
Building Online Brands and Identities