Business Administration (Brand Management)

MBA

In Luton

Price on request

Description

  • Type

    MBA

  • Location

    Luton

About the course The University of Bedfordshire's full-time MBA programme supports your personal and professional development of skills and knowledge underpinned by the latest research in management, innovation and change in a business environment which is essential to your future career. This degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. As a student you are expected to be able to demonstrate relevant knowledge and understanding of organisations, the external context in which they operate and how they are managed. You will reflect on your knowledge, learning and practice through interaction with peers and tutors. The course supports you in developing business competence and strengthens confidence and credibility,...

Facilities

Location

Start date

Luton (Bedfordshire)
See map
University Of Bedfordshire Business School, Luton Campus (Vicarage Street), LU1 3JU

Start date

On request

About this course

Applicants should have a good undergraduate degree at Honours level, or equivalent.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Marketing
  • Business Environment
  • Business Administration
  • Brand Management
  • Business and Administration
  • Confidence Training

Course programme

The programme combines core MBA disciplines with innovative subject areas supported by the latest research in strategic management and leadership to develop business competence and strengthen confidence and credibility, providing you with the practical and theoretical capabilities to master the complexities of a competitive and changing business environment. Units
  • Brand Management And Research (MAR) Compulsory
  • Communication In The Digital Economy (MAR) Compulsory
  • International Marketing (MAR) Compulsory
  • Strategic Management (SHR) Compulsory
  • Theory Into Practice Project (SHR) Compulsory
  • Theory Into Practice Project (Brand Management) (SHR) Compulsory
  • Integrated Marketing (MAR) Optional
  • Marketing Communications (MAR) Optional
  • Public Relations Issues (MAR) Optional

Business Administration (Brand Management)

Price on request