Business Administration Dual Major in Management and Marketing

Bachelor's degree

In London

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

Facilities

Location

Start date

London
See map
Meridian House Royal Hill Greenwich, SE10 8RD

Start date

On request

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Course programme

The Bachelor of Business Administration degree programme is conducted by Greenwich School of Management as a Northwood University outreach programme.

Specialised Subjects - Taught and assessed by Greenwich School of Management

« B107 Microeconomics

Module Description
Output decisions, resource allocation, economic organization and policy formulation, cost structures and market classification, supply and demand relationships, pricing of productive resources, opportunity cost optimization.

« B481 Macroeconomics

Module Description
Determinants of aggregate demand, prices, output, income investment and employment, objectives and consequences of government economic policy, nature of balance of payments, law of comparative costs and the economic determinants of international trade.

« D106 Quantitative Methods

Module Description

The application of quantitative methods to problem resolution in business, types of business problems that can be solved through the application of quantitative methods, practical applications, the nature, scope and limitations of quantitative methods.

« E305 International Economics

Module Description

Economics and Nation States, changing leadership and trade policy, supply and demand in the global setting, trade and specialization, alternative trade theories, foreign investment, multinationals, trade blocs, cartels, income and foreign exchange, international lending and world debt.

« EC603 Monetary Theory

Module Description

An introduction to monetary policy and the fundamentals of voluntary exchange in free markets. The background and application of monetary policies are covered in depth, including the origin of money, credit, the nature and implications of inflation and the application of monetary and fiscal policy.

« EC604 Economics and Social Policies

Module Description

Cause and effect comparisons of the impact of economic policies on social structures and those of social structures on economic progress, econometric comparisons, welfare policies, intervention and redistribution, social development, transition of command economies to free markets.

« G100 Economic Geography

Module Description

International distribution of resources and economic activities, regional specialization, impact of physical environment on economic strengths and weaknesses, international distribution of human resources and skills, influence of local culture on economic specialization and trade.

Core Modules - Taught and assessed by Greenwich School of Management

« B101 Fundamentals of Accounting


Module Description

Introduction to Accounting, purposes and functions of Accounting, bookkeeping procedures, preparation of working papers and financial statements, accounting procedures in different forms of business, trial balances, basic profit and loss statements and the structure of the balance sheet.

« B103 Business Law

Module Description

Sources and administration of business law, particularly that relating to property, trusts, contract, tort and agency, common law and equity, legal and equitable rights, scope of legislation and case law, construction of contracts, breach of contract and remedies, misrepresentation, law of employment.

« B104 Principles of Marketing

Module Description

An introduction to the basic concepts of marketing, the nature and purpose of marketing within an organization, objectives and policy formulation, marketing organization, strategy and tactics, the marketing interface with other business functions, products, markets, distribution and promotion.

« B106 Business Organization

Module Description

Forms of business organization, implications of limited and unlimited liability, acquisitions and mergers and amalgamations, ownership and control, public sector organizations, size and efficiency, factors affecting and limiting growth, diversification and specialization, technology and business organization.

« B110 Business Management

Module Description

Problems and practices of management, functions and responsibilities, strategic planning and decision making, authority and accountability, delegation of authority, objective selling and controlling, organization structures, hierarchical, matrix and products structures, managerial problems of small organizations, social responsibilities of management.

« B112 Business English

Module Description

The use of effective English in the business context, understanding and paraphrasing complex business texts, report writing and composition of business letters, use of colloquial English, communication processes, memoranda, formal policies, oral communications.

« B113 Business Communications

Module Description

Channels and modes of communication in organizations, nature of written and oral communications, barriers to effective communication, technology and communications, symptoms of poor communication, communication as a tool of management, common faults in the communication process, customer communications.

« B207 Production and Operations Management

Module Description

Scope of operations in manufacturing and service industries, scheduling and controlling, relating designs to operational and marketing requirements, importance of team working, measuring work performance, quality control, network analysis, critical path scheduling, product and service lifecycles.

« B227 Financial Management

Module Description

Sources of finance, capital structure, financial forecasting and appraisal, financial ratios, implications of takeovers and mergers, management of working capital, gearing, international issues, currency transactions, time values, valuation of stocks and shares, annuities, borrowing strategies.

« B301 Corporate Strategy

Module Description

The nature of strategic decision making, identification and analysis of factors influencing the resolution of strategic issues in organizations, demonstration through case studies as to how strategic decisions are taken and their impact on different parts of the organization.

« B310 Human Resource Management

Module Description

The role of HRM and its importance throughout a company, organization of human resources, line and staff, span of control, job design, job enrichment, morale and motivation, sources of conflict, communication, consultation, culture, managing a unionized workforce, creating a sense of identity.

« B314 Business Mathematics

Module Description

Basic techniques of mathematical analysis for business decision making, use of mathematics in rates, taxes and foreign exchange, simple and compound interest, depreciation and amortisation, stock exchange calculation, price, income and yield, presentation of business data in mathematical terms.

« B488 Information Systems Management

Module Description

The central role of information in organizations and the development of systems to provide the information required. The application of information systems to elements of management theory

« C101 Group Dynamics

Module Description

An outline to the background of the increase of innovative activities within team contexts in organizations, understanding team and group dynamics, factors contributing/detracting from high performance team building, critical elements of personal, inter-team and intra-team communication.

« C104 Business Decision Making

Module Description

Analytical and decision-making methods and techniques based on the relationship between the organization, the market and the financial conditions of business. Case studies are used to demonstrate the critical nature of pre-decision activity.

« C201 Sales Management

Module Description

Management and control of the selling process within a company, identification of selling activities appropriate for particular businesses and business situations, effectiveness of sales methods, interface between sales and the marketing and advertising functions, effects on turnover and profit.

« G243 Sociology

Module Description

The sociological method and perspective, nature of explanation in the social sciences, historical context of the development of sociology, major current sociological perspectives, application of scientific methods in sociology, major social problems and the views of sociological authorities.

« G244 Introduction to Computing

Module Description

Nature and scope of computer hardware, input and output devices, document reading equipment, date transmission systems, basic analysis and design of systems, computer languages, programming, software, use of computers in production, finance, accounting, and marketing.

« G247 Statistical Analysis

Module Description

Use of quantitative techniques in gathering and presenting business information, survey methods, questionnaire design, sampling methods, interviews, tabulation, frequency distribution, averages and dispersion, forecasting, correlation and regression, time series analysis, index numbers, probability

« G248 Business Environment

Module Description

Economic environment, the world economy and the interrelationship between markets, fiscal and monetary policy, interest rates, technology and business, taxation, social and political environment, impact of government on business, legal environment, environmental factors leading to change.

« G250 Total Quality Management

Module Description

This course covers the nature of Total Quality Management as a means of achieving organizational success, and also examines the relationship between Total Quality Management and management culture, quality in customer relations, operations and strategic planning.

« G307 Risk Management

Module Description

Introduction to risk management, levels of information, sources of risk, risk analysis, determining critical risk factors, forecasting, rate increase reduction, funds requirement and synchronization, schedule slippage, economic life span, quantifying, influencing and controlling risk factors.

« G403 Entrepeneurship

Module Description

The process of venture creation within and external to organizations, market niches, gaps and opportunities, entrepeneurial skills, venture evaluation, business planning elements of entrepreneurial ventures, ownership, management, control and technical issues.

« G425 Management of Innovation and Change

Module Description

Nature, causes and organizational effects of change, human consequences of change, the nature of innovation, employee involvement in innovation, barriers to change, selecting alternative paths, reconciling financial and commercial pressures, management of new projects and ventures.

« G428 Project Management

Module Description

Feasibility assessment, cost estimation, time projection and critical deadlines, contract tenders, supply procurement planning, just-in-time procedures, work scheduling, critical path analysis, quality management, key activity management, progress chasing, project monitoring and appraisal.

« H102 Anthropology and Cultural Behaviour

Module Description

An analysis of the backgrounds, cultures and customs of differing peoples and nations, the nature and effect of global development, human welfare indicators, the effects of globalization on attitudes to the developed market economies, changes since the cold war era, current developments.

« H107 Management Case Studies

Module Description

Examination of case studies to give practical illustrations of managerial problems relating to particular parts of organizations and to organizations as a whole, both within the organization and externally. Development of students' skills in analyzing problems and providing appropriate recommendations.

« P102 Philosophy

Module Description

An introduction to philosophical thinking and its application to current management methods. The course covers the philosophy of mind, philosophy of mathematical and scientificbased thinking, epistemology, political philosophy and accepted socialist, feminist and ecological philosophy issues.

« P207 Business Ethics and the Environment

Module Description

An analysis of ethical and ecological issues facing managers of organizations, pressures from public opinion and lobby groups, current responses to ethical and ecological issues, case-studies of organizational involvement in key ethical and ecological areas, sustainable development issues.

« P402 Business Presentation Skills

Module Description

Identifying and developing the skills needed for effective business presentation, initial contact and relationship building prior to presentation, assessing the needs of target audiences, acquiring knowledge for specific presentations, tailoring content to the recipient, non-verbal communication, evaluation and follow-up.

Independent Study Courses - Assessed by Northwood University

« ECN311 Economic History

Module Description

A study of significant periods and development in the evolution of economic activity in the U.S. with special emphasis on the place of the American business community and its relationship to the world economy from 1776 to date.

« ECN341 Comparative Economic Systems

Module Description

An analysis of the various systems of economic organization; comparison of socialist methods of economic management with the operations of the market economy; overview of the current economics of selected nations.

« ECN400 International Trade

Module Description

Examines the bases of trading among nations with emphasis on resources, foreign exchange, balance of payments, investments, tariffs, import quotas, export controls, nationalism, free trade, protectionism and the institutions aiding in world trade.

« ENG320 Report Writing

Module Description

The study and practice of composing various types of business reports, including analytical, progress, letter and short reports. Proposal writing, thesis composition and professional techniques are also stressed.

« MGT312 Applied Management

Module Description

Application of current entrepreneurial and intrapreneurial concepts and management techniques to actual situations.A project is developed in which each student analyzes the management structure of a different enterprise. Attention is also paid to creativity, innovation and ad hoc teams.

« PHL401 Philosophy of American Enterprise

Module Description

This course emphasizes on the development and methods of American capitalism; nature, origins and evolution of private property and free markets in agriculture, industry, trade and finance with special reference to the United States.

Seminars & Examinations - Conducted at Northwood University, USA

» MGT479 Seminar I

Sorry, there is no further information for this module.

» MGT480 Seminar II
Sorry, there is no further information for this module.

» MGT490 Comprehensive Written/oral Examination

Intakes
- February
- June
- October

Additional information

Payment options: Tuition Fees - EU Students £1000 per semester - Non EU Students £2250 per semester (£450 per module) - Northwood Fees One-off registration fee £450 Independent Study Programme fees: £450

Business Administration Dual Major in Management and Marketing

Price on request