Business Administration with Marketing, BA Hons
Bachelor's degree
In
Description
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Type
Bachelor's degree
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Duration
3 Years
This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit, this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing. This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business. Management at Medway Campus Nearly 50% of the top 250 Financial Times Stock Exchange (FTSE) companies have a CEO who holds an engineering degree. Our Faculty of Engineering and Science, located on the Kent coast less than an hour from London, offers a range of business and management degrees to set you on the road to leadership. Outcomes The aims of the programme are: To provide you with a strong foundation of the basic principles in business along with managing marketing and advertising. To give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising. To enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing..
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Start date
Start date
About this course
Applicants from a UK educational background:You should have:104 UCAS points from A-levels, BTEC (QFC) Diploma at DMM or equivalent qualifications. You will also need at least three GCSEs at grade C or above in English language and mathematics.. If you have a closely related HND or foundation degree, you may be able to enter the programme in Year 3. This is at the discretion of the programme leader in consultation with the admissions team.. For more information, contact
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Subjects
- Business and Management
- Leadership
- Business Administration
- Marketing
- Advertising
- Project
- Technology
- Engineering
- Business and Administration
- Marketing Advertising
Course programme
Year 1
Year 3
Additional information
Business Administration with Marketing, BA Hons