Business Administration with Marketing, BA Hons

Bachelor's degree

In

Price on request

Description

  • Type

    Bachelor's degree

  • Duration

    3 Years

This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit, this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing. This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business. Management at Medway Campus Nearly 50% of the top 250 Financial Times Stock Exchange (FTSE) companies have a CEO who holds an engineering degree. Our Faculty of Engineering and Science, located on the Kent coast less than an hour from London, offers a range of business and management degrees to set you on the road to leadership. Outcomes The aims of the programme are: To provide you with a strong foundation of the basic principles in business along with managing marketing and advertising. To give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising. To enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing..

Facilities

Location

Start date

Start date

Different dates availableEnrolment now closed

About this course

Applicants from a UK educational background:You should have:104 UCAS points from A-levels, BTEC (QFC) Diploma at DMM or equivalent qualifications. You will also need at least three GCSEs at grade C or above in English language and mathematics.. If you have a closely related HND or foundation degree, you may be able to enter the programme in Year 3. This is at the discretion of the programme leader in consultation with the admissions team.. For more information, contact

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This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Business and Management
  • Leadership
  • Business Administration
  • Marketing
  • Advertising
  • Project
  • Technology
  • Engineering
  • Business and Administration
  • Marketing Advertising

Course programme


Year 1

  • Business Start-Ups (15 credits)
  • Group Business Project 2 (15 credits)
  • Principles of Management (30 credits)
  • People and Organisations (30 credits)
  • Marketing Practice (30 credits)


  • Year 3

  • Strategic Analysis and Strategic Management (30 credits)
  • Innovative Products and Services (15 credits)
  • Global Business (15 credits)
  • Final Year Project (30 credits)
  • Strategic Marketing Planning (30 credits)

  • Additional information

    Assessment Students are assessed through: Examinations. Coursework. Assignments. Case studies. Presentations. Projects.. Professional recognition Students are encouraged to become student members of the Chartered Institute of Marketing (CIM) and build professional recognition through this degree and further study. Careers This programme focuses on promoting its students to management positions in advertising and marketing companies or to marketing positions in the private sector.

    Business Administration with Marketing, BA Hons

    Price on request