Business and Culture
In a rapidly expanding global marketplace, it is crucial to
understand the economic benefits cultural awareness can bring.
Our
engaging Business and Culture course is aimed at progressive
business professionals and HR staff who seek to better understand how
culture impacts upon business.
The course provides an introduction to and understanding of the cross
cultural field, empowering participants to go back to their businesses
with fresh perspectives. We guide participants
through the academic models of cross cultural understanding and apply them
to real life situations - demonstrating how culture influences business
relationships, practices and policies and providing strategies to using it
postively.
Business and Culture looks at some of the following areas:
· Cross
Cultural Communication - history, meaning and relevance.
· The impact
of cultural values on business norms, practices and behaviours.
· Examples
of the positive and negative manifestations of cross cultural differences.
The
enlightening course aims to:
· Introduce business personnel to the
theoretical and practical dimensions of cross cultural communication.
· Elicit
and examine the cross cultural experiences of participants.
· Work
through exercises that help highlight and identify where and when culture
impacts business.
· Leave the participants feeling confident in their
ability to recognise and handle cross cultural issues in the workplace.
Our
courses are delivered by cross cultural communications specialists with
extensive knowledge and experience of the cross cultural field.
