Business Communication
Course
In Porto (Portugal)
*Indicative price
Original amount in EUR:
6,600 €
Description
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Type
Course
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Location
Porto (Portugal)
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Duration
11 Months
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Start date
July
other dates
The Graduate Programme Business Communication offers the most updated knowledge in this area, as well as access to future trends in terms of communication. This program presents a curricular structure that accompanies the complexity and the exigency faced, in the current context, by all communication professionals. The curricular units taught reflect the diversity currently required.
The presentation of real problems and challenges discussed in class context promotes the exchange of experiences, knowledge of good practices and critical thinking. The evaluation method, often accomplished through individual or group work addressing the response to real situations and challenges of the participants, is an effective asset.
The seminars add value and complement the curricular units with more specific themes and are presented by national and international experts in the areas of communication. In addition, they can count on the experience and specific knowledge of each of the teachers, in each of the branches of communication with a very involving relationship.
Facilities
Location
Start date
Start date
About this course
Develop a vision of integrated marketing communication and provide current knowledge and skills in each of the areas of communication.
Structure and develop direct channels of communication with each of the public with which the company relates.
Articulate communication objectives with other business objectives.
Marketing directors
Designers
Intermediate managers with commercial experience
SME managers with marketing responsibilities
Product managers
Public relations
Media professionals
Account managers
Accredited Diploma
Reviews
Subjects
- Business Communication Strategies and Techniques
- Marketing Communication
- Communication and Technology
- Digital strategies
- Strategy
- Leadership
- Decision-making
- Business Communication
- Communication Training
- Marketing
Course programme
- 1st quarter: September to December 2017
- 2nd quarter: January to March 2018
- 3rd quarter: April to July 2018
Schedule
Fridays from 6:30 p.m. to 10:30 p.m. on Saturdays from 9:30 a.m. to 1:30 p.m.
Curricular structure
The program will last 270 hours of face-to-face training, distributed over three quarters.
Master Classes
Throughout the year Porto Business School organizes three specific Master Classes for students, with national and international speakers. These sessions, lasting 3 hours each, will take place on Saturday afternoons, once a quarter.
Project
Project applied to solve a practical challenge integrating the knowledge obtained throughout the program.
Additional information
https://www.pbs.up.pt/?page_id=4028
Business Communication
*Indicative price
Original amount in EUR:
6,600 €