Business Economics and Marketing MSc

By studying both economics and marketing together, you will be able analyse how individuals and organisations can evaluate different approaches as part of their decision-making process. A range of core modules underpin these key economic and marketing principles: Macroeconomics in a Global Context - presents an analysis of how the macroeconomy works in a global environment that is subject to international trade and factor endowment flows. You will gain the skills to relate the theory of macroeconomics to recent world events and debate the implications of macroeconomic policy.. Economics and Strategic Analysis - the aim of this module is for you to understand they key strategic decisions that individuals, firms ad organisations, face and the consequence of those decisions. You will also learn how to apply microeconomic models to solve current economic problems... Marketing Theory and Practice - this module is designed to guide you through the fundamental concepts of marketing, and how they are applied in practice. Whatever your level of experience, this module will provide a stimulating environment in which to explore ideas, build and develop knowledge.. Research Methods – introduces you to the basic elements of research methodology and the complete range of research methods suitable for research in finance, accounting, management and business. It also aims to help you in defining a research topic and the production of a suitable research proposal for your dissertation.. Managing Advertising and Communications - Gives a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.. International Trade Theory and Policy. Economics of Emerging Markets. You select one elective module, which might include: Strategic E-Marketing. Consumer Culture and Behaviour. Strategic Customer Engagement. Dissertation - The dissertation will give you the opportunity to produce an individual and sustained piece of original work that addresses a specific area in the field of economics and marketing. The dissertation will demonstrate your intellectual and conceptual skills through your background research and application of theoretical knowledge. Note: All modules are subject to change in order to keep content current.