Business Management and Marketing - BA (Hons)

London Metropolitan University

Bachelor's degree

In London

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide you with entrepreneurial skills and understanding that will allow you to start your own business.

If you are passionate about starting your own business, you’ll not only gain the necessary academic knowledge and skills on the course, but also receive encouragement and support through the Accelerator. Our Accelerator is a business incubator that helps students make their business dreams a reality by offering mentoring, advice and workshops. Accelerator has supported many successful budding entrepreneurs and can support you with developing any business idea you might have. Through the Accelerator you’ll also get the opportunity to enter our Big Idea Challenge for a chance to win a share of the £30,000 prize to launch your business.

This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of Social Marketing. If you choose to study this topic, you will learn how to apply the latest marketing techniques to social problems, such as obesity, drink-driving, discrimination and domestic violence. Your lecturers will introduce you to the concepts and history of social marketing based on their own innovative research. Completing this module will give you an advantage when competing for jobs in the third and public sector.

Facilities

Location

Start date

London
See map
31 Jewry Street, EC3N 2EY

Start date

On request

About this course

Our Business Management and Marketing BA degree is a joint honours programme that will provide you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing. Roles you could go into include business development manager, digital marketing executive, business research consultant, recruitment consultant, marketing communications executive, sales manager, human resources manager, marketing communications executive and many more.

In addition to the University's standard entry requirements, you should have:

a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English language and mathematics GCSE at grade C/grade 4 or above (or equivalent) are also required

Professional accreditation
The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption from two CIM units, which means you’ll only need to complete one additional unit to receive the Certificate in Professional Marketing.

In addition to your degree you will gain the highly sought after and widely recognised CMI Level 6 Diploma in Management and Leadership.

Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course at London Met. Find out more about applying for Accreditation of Prior Learning (APL).

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Subjects

  • IT Law
  • Management
  • Business and Management
  • Psychology
  • Market
  • IT
  • Quality
  • Marketing
  • Marketing Communications
  • Consumer Behaviour
  • Global
  • Law
  • Advertising
  • University
  • Public
  • Planning
  • Communications
  • Industry
  • People Management
  • Quality Training
  • Media
  • IT Management
  • Skills and Training

Course programme

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
  • Digital Business Management and Emerging Technology (core, 15 redits)
  • Learning Through Organisations (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Management (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
  • Business Research Methods (core, 30 credits)
  • Communications and Digital Marketing (core, 30 credits)
  • Serving Customers in Global Markets (core, 30 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Brand Management (option, 15 credits)
  • Theory & Practice of Selling (option, 15 credits)
Year 3 modules include:
  • Achieve Your Potential (core, 15 credits)
  • Management Dissertation (core, 30 credits
  • Marketing Planning and Strategy (core, 30 credits)
  • The Practice of Management (core, 30 credits)
  • Creating a Winning Business 2 (alternative core, 15 credits)
  • Learning through Work 2 (alternative core, 15 credits)
  • Business Writing and Communication (option, 15 credits)
  • Economics of Multinational Business (option, 15 credits)
  • Financial Decision Making for Managers (option, 15 credits)
  • Managing Corporate Reputation (option, 15 credits)
  • Organising and Managing Across Cultures (option, 15 credits)
  • Professional Experience Year Placement (option, 30 credits)
  • Project Management (option, 15 credits)
  • Quantitative Data Analysis (option, 15 credits)
  • Social Marketing (option, 15 credits)
Assessment

You’ll be assessed through a variety of methods such as coursework, portfolio work, problem-solving case studies, research projects and assignments based on business-related simulations.

Additional information

UCAS code - NN15

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Business Management and Marketing - BA (Hons)

Price on request

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