Creative Industries (Management and Enterprise) MSc

Course modules

Business of the Creative Industry Company

This module introduces you to core questions in creative business and management such as what is creativity; what is the value being sold in a creative product or service; how do creative industry managers balance creativity with the need to make money; and how do creative businesses make money?

Developing Enterprise

This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment

The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies

This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management

The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images.

Investigating Creative and Cultural Industries

Creative and cultural industries are a thriving and complex sector that demands skilled and knowledgeable leaders who understand how to investigate their business and policy environments and market sectors. This module covers conducting, commissioning, evaluating and disseminating research in creative and ethical ways.

And a choice of two elective modules:

Integrated Brand Management

If you have previously studied marketing, this module builds on core marketing concepts to introduce students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur

This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool

As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning

Why are governments interested in the cultural and creative industries? Why do cities set up creative quarters? Or bid for big cultural events? Which cultures are included in government thinking and which excluded? This module explores how government decisions affect creative industry organisations in the commercial and not-for-profit sectors.

The Business of the Performing Arts

This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's inspirational performing arts.

Managing Business Web Presence

This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering.

Global Markets

This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Management of Innovation in the Creative Industries

Examine the process and management models for innovation in different creative industry disciplines. The module has a particular focus on how innovation occurs and is managed, and analyses the relationship between creative entrepreneurs, creative workers, and artists in terms of their effect on innovation.

Either:

Entrepreneurship Project

This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.

Or

Creative Research Project

This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.

Or

Consultancy Project

The Consulting Project allows students to act as “consultants” on a live challenge faced by a business. The project is an excellent opportunity to develop skills that are relevant to your future career.

Or

Executive Company Project

Teaching and assessment

The aim of this programme is to strike a balance between assessment methods such as, presentations, time-constrained assessments, case analysis and reports. Part of the rationale for this mix is to assess different skills which enable you to collect, prioritise, assimilate and disseminate information in different contexts. This approach also allows the opportunity to explore specialist topics in greater depth.

The Postgraduate Modular Scheme is not prescriptive in terms of the length/duration of assessment, so there is no set tariff for the word length of coursework assessments. This allows Module Leaders to consider an appropriate mix of activity within the module assessment to enable you to demonstrate learning outcomes. The programme team has sought to ensure that there is equivalence of overall student achievement for a standard module.

The module pass mark is 50% for all taught modules (weighing 30 credits each). Any reassessed work will be capped at 50%. The award of MSc will normally be given to those candidates who have successfully passed all the assessed elements and accumulated 180 credits on the Programme.

Teaching contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports).

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetables taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.

Expertise

You will learn from academics in the forefront of their fields and inspiring business figures, and benefit from leadership mentoring.