Business Management (Mandarin) BA Honours

Course content

What will you study BA Business Management (Mandarin)?

This is a four year full-time course with a year spent in China in Year 3. We offer two different language pathways for beginners and intermediates. You will be introduced to a range of disciplines within the broader world of business, including corporate culture and effective practices, and you will develop skills and knowledge in writing and speaking Mandarin. You will progress your language skills and develop your knowledge and understanding of the world of business with a particular focus on management principles.

In Year 3 you will undertake a full study abroad year in the China, linked to an HE partner institution, improving your skills through immersing yourself in the culture. In the final year you will develop in-depth knowledge and understanding of the business concepts which you explored in previous years, and focus your Mandarin language skills towards the world of business.

What will you gain?

You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

• Stakeholders: their expectations and behaviour
• The environment of business and its impact on strategy
• Design, production and distribution of products and services
• Business resources: acquisition, application and control
• Business process: planning, improvement and control

Modules

This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for business students who do not need to develop specialist knowledge as well as to provide an understanding of key economic principles that inform business thought and practice.

This module aims to introduce the basics Chinese language with simplified characters as used in Modern China. All of four skills (speaking, listening, reading and writing) are practised in every lesson, and especially the emphasis is on reading and writing, for non-native speakers of learning Chinese. It is expected that students are able to recognise 500 words and to hand-write 150 characters,as well as composing a short dialogue in 80-100 words on a given topic.

This module aims to introduce the essential everyday conversations, simple vocabulary and sentence structure (speaking and listening) of Mandarin. It aims to form basic skills in listening to and speaking Mandarin and develop students’understanding of contemporary China’s society and culture.

This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for business students who do not need to develop specialist knowledge as well as to provide an understanding of key economic principles that inform business thought and practice.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to conduct business communications in order to employ relevant specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relate to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

The aim of this module is to develop students understanding of the management of organisations. It will introduce management concepts such as the business functions,organisational structure, work design, entrepreneurship, and business ethics. Students will develop the ability to analyse the strengths and weaknesses of various management theories and their application in the management of organisations.

The aim of this module is to develop students understanding of how people in organisations interact. It will introduce various people management concepts and human resource processes and practices. Students will develop the ability to compare and contrast a variety of organisational psychology and sociological theories and their application in the management of people.

The aim of this module is to develop students’ understanding of the key areas of HRM and to develop their skills and competence in human resource management practice. Students will become familiar with a wide range of generalist HR policies and practices within the five key areas of the discipline: employee resourcing, employee reward, employee relations,performance management and employee training and development. They will also be provided with the opportunity to develop competencies in areas such as selection interviews,performance appraisals, managing conflict, and conducting grievance and disciplinary interviews.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to conduct business communications in order to employ relevant specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relate to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

This module aims to develop students’ knowledge of internal and external business environment and their impact upon choices available to business in planning and decision making. Students will learn to analyse business environments and handle information using different techniques, models and frameworks.

This module provides students with an introduction to innovation and entrepreneurship. It examines different forms of innovative and entrepreneurial practice including commercial and social enterprise. This includes an introduction into management issues faced by entrepreneurs and small business owners. The module will also introduce students to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving.

This module aims to broaden and expand your knowledge of the concepts and techniques required for the design, operation and control of business processes. Cases and practical exercises are relevant to a variety of commercial, manufacturing and service organisations. The module builds on the IT and quantitative skills developed in the first year.

The aim of this module is to develop students’ understanding of the key areas of HRM and to develop their skills and competence in human resource management practice. Students will become familiar with a wide range of generalist HR policies and practices within the five key areas of the discipline: employee resourcing, employee reward, employee relations,performance management and employee training and development. They will also be provided with the opportunity to develop competencies in areas such as selection interviews,performance appraisals, managing conflict, and conducting grievance and disciplinary interviews.

This module aims to build upon and extend students’ ability to listen, speak, read and write Mandarin Chinese in tourism and business contexts, and to promote an understanding of Chinese culture in general. Students will be able to conduct business communications in order to employ relevant specialised vocabularies and underlying cultural assumptions.

This module aims to build upon and integrate students’ four language skills, including listen, speak, read and write Mandarin Chinese in relating to Chinese culture. Students will be able to apply relevant vocabularies, conversations and underlying cultural assumptions in tourism and business contexts.

This module aims to develop students’ knowledge of internal and external business environment and their impact upon choices available to business in planning and decision making. Students will learn to analyse business environments and handle information using different techniques, models and frameworks.

This module provides students with an introduction to innovation and entrepreneurship. It examines different forms of innovative and entrepreneurial practice including commercial and social enterprise. This includes an introduction into management issues faced by entrepreneurs and small business owners. The module will also introduce students to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving.

This module, studied over 1 year between years 2 and 4, aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking country. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences,to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

These modules, studied as 2 summer placements between years 1 and 2 and years 2 and 3, aims to let students to fully experience the culture, life and everyday life of Spanish-speaking societies by spending a full year at a hot university in a Spanish-speaking country. This module also allows students to set goals for important aspects of the Immersion Year, to log and evaluate their experiences,to review their goals and to record and assess details of personal and academic development in a Spanish-speaking environment.

This module aims to present a broad and integrated view of strategic management in organisations, and outline a range of critical perspectives on key concepts of strategy. It will to introduce generic strategies at the corporate, business and functional levels and provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.

The aim of this module is to develop students' understanding and critical awareness of issues associated with managing contemporary workforce. Students will learn how increasingly diverse workforce composition and the changing nature of work and socio-economic environment result in new and unique challenges that managers face today.Through using cutting edge research, case studies and self-reflexive exercises the module will encourage a critical re-evaluation of traditional management thinking and practices and explore alternative approaches and responses to the contemporary management issues.

This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies,students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.