Business Management (Marketing) BA Honours

In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.

In Year 2 you will study three core modules to understand essential business issues and will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Enterprise and Small Business Marketing.

In your final year you will study two set modules in Strategic Management and Services Marketing. You will also choose two options from specialist marketing modules: E Marketing and Social Media, Public Relations, International Marketing, Consulting in Organisations, Advertising and Promotion, New Venture Management, and also take either a work internship or a research project.

What will you gain?

You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

• Stakeholders: their expectations and behaviour
• The environment of business and its impact on strategy
• Design, production and distribution of products and services
• Business resources: acquisition, application and control
• Business process: planning, improvement and control

Year 1

• Applications and Research in Management (30 Credits) Compulsory
• Financial Aspects of Business (30 Credits) Compulsory
• Management and Organisations (30 Credits) Compulsory
• Marketing Theory and Practice (30 Credits) Compulsory

Year 2

• Business Environment (30 Credits) Optional
• Operations Management (30 Credits) Optional
• Work, Organisation and Society (30 Credits) Compulsory
• Brand Management (30 Credits) Optional
• Consumer Behaviour (30 Credits) Optional
• Entrepreneurship and Small Business Marketing (30 Credits) Optional

Year 3

• Services Marketing Management (30 Credits) Optional
• Strategic Management (30 Credits) Compulsory
• Consulting in Organisations (30 Credits) Optional
• Creative Advertising and Promotion (30 Credits) Optional
• E Marketing Strategy and Social Media (30 Credits) Compulsory
• International Marketing (30 Credits) Compulsory
• New Venture Management (30 Credits) Optional
• Public Relations and Corporate Reputation Management (30 Credits) Optional
• Research Project (30 Credits) Optional
• Work Internship (30 Credits) Optional