BSc (Hons) MARKETING

The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You’ll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.

The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you’ll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

The second year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You’ll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You’ll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.

FROM
A LEVEL
Must include passes at A2 in at least two subjects.
FROM
BTEC
Extended Diploma or Diploma
FROM
INTERNATIONAL BACCALAUREATE
Diploma with 25 points including a minimum of 15 points at Higher Level.