Business Marketing (Level 3) Course

How is the course structured?

The Business Marketing course is divided into five units:

Business Marketing (Level 3)

Unit 1: What Marketing Does

• Introduction to Marketing
• Marketing and Value
• The value chain
• Markets
• Corporate objectives
• Target markets
• Marketing mix

Unit 2: Products and Markets

• Marketing and growth
• Market life cycles
• Marketing strategies at different stages of the life cycle
• Market Share
• Patenting
• Product portfolios
• The Boston Matrix

Unit 3: Price and Competition

• Competition
• Adding value
• The Competitive Compass
• Product ranges
• Tactical pricing

Unit 4: Place and Market Segments

• Inbound logistics
• What place means for an industry
• Market segmentation
• Deciding how to segment a market
• Segmentations and value
• Segmentation and place

Unit 5: Promotion

• Promotional activities
• Life cycle and promotion
• Promoting to different market segments
• Promoting what people value
• Different kinds of advertising

Course Enrolment Fees

Our aim is to provide you with the best deal available, therefore the registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Business Marketing home study course is £436.25, though for a limited time we are offering you the opportunity to pay only £349 which is a 20% discount if you enrol online and pay in full.

You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £87.25 and then four equal payments of £87.25 per month. The first instalment is paid about a month after you receive your course.