Business Planning

Course Outline:
Module A: Planning to succeed
·         Personal profiling & self-assessment
·         Evaluating your business idea
·         Writing a business plan
·         Business structures
·         Basic accounting requirements
Module B: Market Research
·         Types of Research
·         Survey methods
·         Questionnaires
·         Secondary research
·         Market research analysis
Module C: Effective Marketing
·         The marketing cycle
·         Marketing plans
·         The cost per sale formula
·         Target customers
·         Business generation
·         The Marketing mix
·         Product life cycles
Module D: Finance
·         Financial planning & control
·         A personal survival budget
·         Start up budget
·         The meaning of profit
·         Direct and fixed costs
·         Break even analysis
·         Costing & pricing
·         Sales forecasting and adjustments
·         Cash flow forecasting
·         Profit & loss forecasting
·         Capital requirements