Business Planning

Module 1: Planning to succeed
Personal profiling & self-assessment
Evaluating your business idea
Writing a business plan
Business structures
Basic accounting requirements

Module 2: Market Research
Types of Research
Survey methods
Questionnaires
Secondary research
Market research analysis

Module 3: Effective Marketing
The marketing cycle
Marketing plans
The cost per sale formula
Target customers
Business generation
The Marketing mix
Product life cycles

Module 4: Finance
Financial planning & control
A personal survival budget
Start up budget
The meaning of profit
Direct and fixed costs
Break even analysis
Costing & pricing
Sales forecasting and adjustments
Cash flow forecasting
Profit & loss forecasting
Capital requirements