Business Studies and Marketing BA (Hons)

Bachelor's degree

In Bangor

£ 11,750 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    Bangor (Wales)

  • Duration

    3 Years

  • Start date

    September

Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders.

Facilities

Location

Start date

Bangor (Gwynedd)
See map
LL57 2DG

Start date

SeptemberEnrolment now open

About this course


The course aims to enable understudies to: Derive and manipulate algebraic equations, solve simultaneous linear equations and quadratic equations, differentiate and solve optimisation problems.
Describe data using graphical and numerical methods, and use the tools of probability to represent situations of uncertainty.
Understand the application of financial mathematics techniques to value cash flows that take place over time.
Apply all techniques to business, economics and finance problems involving cash flows such as revenues, costs, profit and interest.


Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.

300 260 points – all subjects accepted.
GCSE grade C in Mathematics or equivalent is essential.
The Welsh Baccalaureate Qualification is accepted.
Irish Leaving Certificate
Equivalent overseas qualifications.

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Subjects

  • Management
  • Business and Management
  • Business Studies
  • IT
  • Marketing
  • IT Management
  • Economics
  • Business Study Skills
  • Probability and Optimisation
  • Financial Markets and Institutions
  • Quantitative Methods
  • Management and Financial Accounting
  • Principles of Marketing
  • Principles of Organisation and Management
  • Business Studies and Marketing

Course programme

What will you study on this course? Year 1 Core modules: Management and Financial Accounting (double) Introduction to Economics (double) Introduction to Business and Management Introduction to Marketing Quantitative Methods (double) Financial Markets and Institutions Business Study Skills Year 2 Core modules: Principles of Marketing Principles of Organisation and Management Probability and Optimisation* Statistical Methods* Quantative Methods for Business** Marketing Research Research Methods for Business Business Economics Marketing Communications Finance Consumer Behaviour Operations Strategy* Optional Module Year 3 Core modules: Marketing Strategy and Management Marketing of Services International Business Human Resource Management Strategic Management Operations Management * Entrepreneurship, Capital and the Firm Business Planning E Marketing Customer Insight Project Optional Modules. If you choose to follow the year 3 Project module you will receive personal supervision from a member of staff. * Modules available on the BSc scheme only. ** Modules available on the BA scheme only.

Business Studies and Marketing BA (Hons)

£ 11,750 VAT inc.