Business Writing

London School of Public Relations (LSPR)
4.8
3 reviews
  • It was applicable for those who wanted less practice.
    ← | →
  • ’Writing for Business’ is a course which encourages for a better writing, more structured thinking and a better understanding of the business and media environment. Marianne is a highly professional and experiences teacher who only in 2 days gives her students valuable knowledge and transmits confidence and positive attitude towards writing challenges.
    ← | →
  • Marianne helped me to understand further what better ways there are to express and communicate in business whether as a creative sole entrepreneur or corporate executive – in getting hands-on experience of producing PR press, speech and other documents. All valuable and helpful.
    ← | →

Training

In London

£ 636 VAT inc.

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Class hours

    12h

  • Duration

    2 Days

Our Business Writing course focuses on written communication skills that are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.
The course should appeal to newcomers to business writing, as well as to those wanting to improve upon their existing skills. The course is suitable for those who wish to write in-house newsletters and corporate publications as well as for those who want to learn how to write effective press releases. The training will also focus on how to develop good relationships with the media and interviewing techniques, as well as working on specialist press releases that deal with crisis and risk within corporate environments.
*Note: Students must bring in a personal computer or tablet device to complete this course
"Marianne is an interesting and knowledgeable tutor. I would definitely recommend this course to anyone who has to write in their profession."
- Carolyn McKenzie, Executive Secretary to CEO, King Faisal Specialist Hospital & Research Centre

Facilities

Location

Start date

London
See map
118a Kensington Church Street, W8 4BH

Start date

On request

About this course

To improve writing skills for those people involved in writing for the web, Blogs, newsletters, articles, business literature and proposals.

For delegates who are keen to write better. It is suitable for anyone involved or is becoming involved in writing business blogs, web site content, corporate literature, articles, proposals and newsletters.

Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

A CPD Certificate and an LSPR Certificate

Taught by the leading journalist Marianne Gray, you will learn how to write or excel you current writing skills creating various documents like mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use.

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

No

LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience.
LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included:
• Barclays Bank
• BBC
• BP
• CBI (Confederation of British Industry)
• Cartier
• Channel 4
• Orange
• Shell
• Walt Disney Company
LSPR is a recognised provider of training by the Embassy of the State of Qatar.

The course runs for two days - 10.30am - 4.30pm.

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Reviews

4.8
excellent
  • It was applicable for those who wanted less practice.
    ← | →
  • ’Writing for Business’ is a course which encourages for a better writing, more structured thinking and a better understanding of the business and media environment. Marianne is a highly professional and experiences teacher who only in 2 days gives her students valuable knowledge and transmits confidence and positive attitude towards writing challenges.
    ← | →
  • Marianne helped me to understand further what better ways there are to express and communicate in business whether as a creative sole entrepreneur or corporate executive – in getting hands-on experience of producing PR press, speech and other documents. All valuable and helpful.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Margulan Ospanov

4.5
18/02/2016
What I would highlight: It was applicable for those who wanted less practice.
What could be improved: I wanted more focus on how to structure documents / samples of good written paper.
Would you recommend this course?: Yes

Eugenie Gentsis

5.0
27/05/2015
What I would highlight: ’Writing for Business’ is a course which encourages for a better writing, more structured thinking and a better understanding of the business and media environment. Marianne is a highly professional and experiences teacher who only in 2 days gives her students valuable knowledge and transmits confidence and positive attitude towards writing challenges.
What could be improved: Nothing.
Would you recommend this course?: Yes

Donald Hindoyan

5.0
01/02/2015
What I would highlight: Marianne helped me to understand further what better ways there are to express and communicate in business whether as a creative sole entrepreneur or corporate executive – in getting hands-on experience of producing PR press, speech and other documents. All valuable and helpful.
What could be improved: Nothing. An excellent course. That is the second course that I have signed up for.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Business Writing
  • Press Release Writing
  • Writing
  • Risk Management
  • Risk Mgmt
  • Interview Skills
  • Interview Techniques
  • Plagiarism
  • Report Writing
  • Electronic Publishing
  • Professional Writing
  • Editorial Skills
  • Publishing Skills
  • PR Interview Techniques
  • Business Report
  • Editorial Project Management
  • Project Risk

Teachers and trainers (1)

Marianne Gray

Marianne Gray

Course Tutor - Corporate, Feature and Press Writing

Marianne Gray is a journalist, who writes interviews and features for British and international publications, such as Eve, The Times and the Evening Standard. Marianne has written in the UK magazines as well as in UK newspapers She has taught Journalism at City University, London, and at visiting summer schools of American universities in Europe. She is vice-chairman of the Film Section of the 'British Critics¹' Circle, a member of Fipresci and London correspondent for the Arts Review Section of The Weekender.

Course programme

Day One

  • Different business writing styles
  • Researching the marketplace
  • Identifying your readers and understanding audience expectation
  • How to write an effective press release
  • Layout of a press release
  • Mission statements/USPs
  • The right ingredients – newsworthiness/angles/clarity
  • Structuring a text and working to corporate house styles and layout
  • Creating media contacts

Day Two

  • Interviewing techniques - how to elicit good quotes
  • PR interviewing techniques – staying on message
  • Tools of the trade
  • Getting your message out clearly
  • Writing an in-house newsletter
  • How to write and present a business speech
  • Legal issues - copyright and plagiarism
  • Writing specialist press releases - crisis and risk in business
  • Developing good relationships with journalists
  • Review

Q & A

ASSESSMENTS

  • Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the two days. Delegates will not undertake an examination on this course.

Assessments include:

  • Class Assignment: write a set press release
  • Class assignment: write a short business report (choice of topics given)
  • Class Assignment: write a crisis and risk management press release (based on a given scenario)
  • Class Assignment: class delegates interview each other and write it up
  • A corporate report of 1,000-1,500 words submitted two weeks from completion of the course

AWARD & RECOGNITION

This course is approved by the Continuing Professional Development (CPD) Certification Service. On successful completion of a course, delegates are awarded a certificate to demonstrate completing and passing an examination or producing a successful assessment.

Additional information

Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the 10 weeks. Graded assessments include: A corporate report of 1,000-1,500 words submitted two weeks from completion of the course

See related categories

Business Writing

£ 636 VAT inc.

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