Business Writing

Training

In London

£ 530 + VAT

Description

  • Type

    Training

  • Level

    Beginner

  • Location

    London

  • Class hours

    12h

  • Duration

    2 Days

Our Business Writing course focuses on communication skills that are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.

The course should appeal to newcomers to business writing, as well as to those wanting to improve upon their existing skills. The course is suitable for those who wish to write in-house newsletters and corporate publications as well as for those who want to learn how to write effective press releases. The training will also focus on how to develop good relationships with the media and interviewing techniques, as well as working on specialist press releases that deal with crisis and risk within corporate environments.

*Note: Students must bring in a personal computer or tablet device to complete this course

"Marianne is an interesting and knowledgeable tutor. I would definitely recommend this course to anyone who has to write in their profession."
- Carolyn McKenzie, Executive Secretary to CEO, King Faisal Specialist Hospital & Research Centre

Facilities

Location

Start date

London
See map
118a Kensington Church Street, W8 4BH

Start date

On request

About this course

For delegates who are keen to write better. It is suitable for anyone involved or is becoming involved in writing business blogs, web site content, corporate literature, articles, proposals and newsletters.

Previous experience within publishing is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

CPD Certificate

Taught by the leading journalist Marianne Gray, you will learn how to write or excel you current writing skills creating various documents like mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use.

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

Our entry requirements reflect the needs of the industry. The publishing industry is generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment are welcome. We will accept non-graduates with a minimum of two years commercial experience. If in any doubt, please do not hesitate to contact us by telephone or email. Graduates will have greater opportunities than non-graduates to secure a position, but experience and the training provided by LSP are also important in helping with employment prospects. For those who are non-graduates the courses can consolidate the training with commercial experience to enable a delegate to become more marketable.

Please contact the Course Co-ordinator if you have any questions relating to entry.

The London School of Publishing offers some of the most up-to-date courses of their kind in the UK. Course contents are up-dated regularly and content reflects changes and developments occurring within the industry.

None of our courses are run as distance learning. We firmly believe that course delegates training in areas of publishing learn new skills when being trained face-to-face with an expert tutor.

The key advantages of following the LSP courses include:

LSP has been established since 1984 and we continue to be one of the most recognised and well-respected training organisations in the country. Our courses provide comprehensive and up-to-date coverage of the current publishing processes.
We work closely with our tutors to ensure that key developments are implemented within the training.
Detailed notes on each of the sessions are provided – with plenty of exercises given and homework set regularly.
Course tutors are all working within their respective fields with many years of working and teaching experience.
The courses have intellectual rigour and help course delegates develop specific publishing skills.
The courses teach in a practical way – ensuring that course delegates are prepared for the demands of the industry and are ready to be employed within their respective fields.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Business Writing
  • Press Release Writing
  • Writing Skills
  • Linguistics
  • Persuasion Skills
  • Market Research
  • PR skills
  • Interview Skills
  • Presentation Skills
  • Professional Writing
  • Creative Writing
  • Report Writing
  • Quality Improvement
  • Skills Communication
  • Influencing Skills
  • Verbal Skills
  • Organizational Skills
  • Creative Thinking

Teachers and trainers (1)

Marianne Gray

Marianne Gray

Journalist

Marianne Gray is a freelance journalist based in London. She writes interviews and features for British and international publications, such as Eve, The Times and the Evening Standard. She trained as a reporter on newspapers in South Africa, has edited The Athens News, worked in syndication for magazine group Media 24, broadcast on both radio and television and written several books, including biographies on French actors Geérard Depardieu and Jeanne Moreau (published by Little, Brown) and self-employment handbooks Working from Home and The Freelance Alternative (Piatkus).

Course programme

Day One

10am — 1pm

  • Different business writing styles
  • Researching the market-place
  • Identifying your readers and understanding audience expectation
  • How to write an effective press release
  • Layout of a press release

2pm — 4pm

  • Mission statements/USPs
  • The right ingredients – newsworthiness/angles/clarity
  • Structuring a text and working to corporate house styles and layout
  • Creating media contacts

Day Two

10am — 1pm

  • Interviewing techniques - how to elicit good quotes
  • PR interviewing techniques – staying on message
  • Tools of the trade
  • Getting your message out clearly
  • Writing an in-house newsletter

2pm — 4pm

  • How to write and present a business speech
  • Legal issues - copyright and plagiarism
  • Writing specialist press releases - crisis and risk in business
  • Developing good relationships with journalists
  • Review

Q & A

ASSESSMENTS

  • Delegates will tackle hands-on exercises at the end of each section to cement their learning, and personal achievement will be assessed throughout the two days. Delegates will not undertake an examination on this course.

Assessments include:

  • Class Assignment: write a set press release
  • Class assignment: write a short business report (choice of topics given)
  • Class Assignment: write a crisis and risk management press release (based on a given scenario)
  • Class Assignment: class delegates interview each other and write it up
  • A corporate report of 1,000-1,500 words submitted two weeks from completion of the course

AWARD & RECOGNITION

This course is approved by the Continuing Professional Development (CPD) Certification Service. On successful completion of a course, delegates are awarded a certificate to demonstrate completing and passing an examination or producing a successful assessment.

Please contact us on 0207 221 3399 for details, or complete the enquiry form.

*Please note: A marking fee of £50 is to be paid directly to the tutor at the end of the course, for the marking of the examination.

Additional information

DISCOUNTS: ·   GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation. Code: Group20% ·   ALUMNI LOYALTY SCHEME - 20% off any course fee*. Code: Alumni20% ·   2 FOR 1 - bring a colleague, friend or family member for free* on the same course Code: 2for1 ·   FREELANCERS AND CHARITIES - 15% off any course fee*. Code: FCH15% * Offers are subject to availability and cannot be used in conjunction with any other offer. Digital publishing courses are excluded.Terms and conditions apply.

Business Writing

£ 530 + VAT