Carrying out effective market research to grow your business

Course Content:
As you plan your new business or growing an existing one, you will learn about:

• Why and when market research should be used
• What is already available and how to use such data
• Survey methods, pros and cons of each, and which is appropriate when
• Target groups and sampling types and sizes
• How market research effects marketing decision making
• Using market research in marketing and business plans and to assist funding
• The importance of defining the problem or issue to be explored
• Questionnaire design (followed by attendees being guided through their own designs)
• Questioning techniques
• Frequency and updating of surveys
• Research ethics and professional provision.
Assessment Methods:
There is no formal qualification associated with this workshop. However the tutor will set learning activities as part of the learners’ development on this session.