Certificate In Creating a Great Webinar Online Course

Module One: Getting Started

By the end of this course, you will be able to:

• Define webinars and their purpose
• Choose the best formats
• Prepare for webinars
• Avoid common mistakes
• Understand how to interact with the target audience
• Follow up successfully

Module Two: What Can a Webinar Do?

• Lesson One: Marketing to Prospective Customers
• Lesson Two: Training or Teaching
• Lesson Three: Demonstrations and Presentations
• Lesson Four: Information Sharing
• Lesson Five: Case Study

Module Three: Successful Webinar Criteria

• Lesson One: Passion and Enthusiasm
• Lesson Two: Value
• Lesson Three: Knowing Your Target Audience
• Lesson Four: Case Study

Module Four: Find the Right Format

• Lesson One: Tailor It to Your Audience
• Lesson Two: Pre-Recorded
• Lesson Three: The Live Webinar
• Lesson Four: Two Person Team
• Lesson Five: Case Study

Module Five: Marketing and Social Media

• Lesson One: Blog Posts and White Papers
• Lesson Two: Email Marketing
• Lesson Three: Offer An Exclusive Deal
• Lesson Four: Hashtags
• Lesson Five: Case Study

Module Six: Leading up to Your Webinar

• Lesson One: Reminder Emails
• Lesson Two: Pratice and Rehearse
• Lesson Three: Test Your Technology
• Lesson Four: Insert Solicited Questions
• Lessson Five: Case Study

Module Seven: Drive Up Registration

• Lesson One: Avoid Spam Filter
• Lesson Two: A Great Title
• Lesson Three: Solicit Questions
• Lesson Four: The Registration Page

Module Eight: Presentation Tips

• Lesson One: Show, Don't Tell
• Lesson Two: Sharing Your Desktop
• Lesson Three: Strong Visuals
• Lesson Four: Script It
• Lesson Five: Case Study

Module Nine: Interacting with Your Audience

• Lesson One: Polling and Surveys
• Lesson Two: Answer Solicited Questions
• Lesson Three: Activities
• Lesson Four: Q&A Sessions
• Lesson Five: Case Study

Module Ten: Mistakes to Avoid

• Lesson One: Technical Issues
• Lesson Two: Ignoring Your Audience
• Lesson Three: Audience Not Participating
• Lesson Four: Timing
• Lesson Five: Case Study

Module Eleven: Post Event

• Lesson One: Contact No Shows
• Lesson Two: Follow Up Emails
• Lesson Three: Call to Action
• Lesson Four: Make It Easy to Share
• Lesson Five: Case Study

Module Twelve: Wrapping Up
Words from the Wise

• Chad Udell: Convert your best existing content into a mobile, usable, fresh user experience – this means rethinking what is the best and most relevant information. It’s a technology and also a design issue.
• Jack Welch: An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
• Matt Gentile: Understand your audience and you will understand the impact of your message on each follower in your social media networks.
• Jack Welch: Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.