Certified Market Research Analyst

Course

Online

£ 99.12 VAT inc.

*Indicative price

Original amount in USD:

$ 125

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    Flexible

  • Start date

    Different dates available

This certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Job seekers looking to find employment in market research, marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification

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Reviews

Subjects

  • Export
  • Writing
  • Market Research
  • Marketing
  • Design
  • Secondary
  • Primary
  • Data analysis
  • Market
  • Forecasting
  • Report Writing
  • Evaluation
  • Data Collection
  • Marketing Research
  • Research Management
  • Scientific Method
  • Methodological
  • Formulating
  • Design and Sampling
  • Acquisition Methods
  • Research Communication

Teachers and trainers (1)

Name Name

Name Name

Teacher

Course programme

Marketing Research

  • Introduction
  • Application of Marketing Research
  • Marketing Research Management
  • Role of Research
  • Qualities of a Marketing Research Manager
  • Marketing Research Function
  • Hiring Outside Agencies

Marketing Research Process

  • The Research Process
  • Formulating the Research Problem
  • Choice of Research Design
  • Determining Sampling Design and Sampling Size
  • Preparing the Research Report
  • Evaluation and Control of Marketing Research

Scientific Method and Research Design

  • Scientific Method
  • Research Design
  • Types of Research Design
  • Causal Designs
  • Method of Agreement
  • Causal Inference Studies

Research and Data Objectives

  • Research Objectives
  • The Research Plan
  • Specifying Data and Acquisition Methods

Research Communication

  • Factors in Decisions on Media

Primary Data Collection

  • Collection of Primary Data
  • Using Diaries
  • Questionnaire Design
  • Interviewing
  • The Role of Focus Groups
  • Survey

Secondary Data Collection

  • Methodological and Ethical Considerations
  • Compatibility of the Data with Secondary Analysis
  • Reporting of Original and Secondary

Sampling and Hypothesis

  • Statistics Basics
  • Data Basics
  • Measurement Systems
  • Some Basic Terms
  • Types of Sample Designs
  • Bases of stratification
  • Characteristics of a Good Sample Design
  • Determining the Sample Size

Data Processing and Analysis

  • Data Preparation
  • Data Validation
  • Data Editing
  • Coding
  • Tabulation
  • Data-Processing Methods

Multivariate Data Analysis

  • Multivariate Analysis (MVA)
  • Regression Analysis
  • Cluster Analysis
  • Factor Analysis
  • Conjoint Analysis
  • Correspondence Analysis
  • Neural Network Models

Forecasting Methods

  • Forecasting Basics
  • Moving average and Exponential methods
  • Decomposition method
  • ARIMA Model

Presentation and Report writing

  • Role of the Report
  • Types of Reports
  • Contents of the Report For Executives
  • Principles OD Report Writing

Ethical Issues in Marketing Research

  • Ethical Issues in Marketing Research
  • Ethical Issues Involving the Treatment of Respondents
  • Ethical Issues Relating to the Ethical Treatment of Researchers

Sales Analysis and Forecasting

  • Sales Analysis and Forecasting
  • Market Potential
  • Methods of Estimating Demand

Advertising Research

  • Importance of Advertising

Market Segmentation and Brand Positioning

  • Market Segmentation
  • Limitations of Psychographic Segmentation

Export Marketing Research

  • Export Marketing Research Why Export?
  • Problem s in Export Marketing Research
  • Use of Secondary Data (Or Desk Research)

Additional information

Market Research Analysts are in great demand. Companies specializing in market research, marketing or sales are constantly hiring skilled market research analysts. Various public and private companies also need marketing research analysts for their market research, marketing or sales departments.

Certified Market Research Analyst

£ 99.12 VAT inc.

*Indicative price

Original amount in USD:

$ 125