Certified Market Research Analyst
Course
Online
*Indicative price
Original amount in USD:
$ 125
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
This certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.
Facilities
Location
Start date
Start date
About this course
Job seekers looking to find employment in market research, marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification
Reviews
Subjects
- Export
- Writing
- Market Research
- Marketing
- Design
- Secondary
- Primary
- Data analysis
- Market
- Forecasting
- Report Writing
- Evaluation
- Data Collection
- Marketing Research
- Research Management
- Scientific Method
- Methodological
- Formulating
- Design and Sampling
- Acquisition Methods
- Research Communication
Teachers and trainers (1)
Name Name
Teacher
Course programme
Marketing Research
- Introduction
- Application of Marketing Research
- Marketing Research Management
- Role of Research
- Qualities of a Marketing Research Manager
- Marketing Research Function
- Hiring Outside Agencies
Marketing Research Process
- The Research Process
- Formulating the Research Problem
- Choice of Research Design
- Determining Sampling Design and Sampling Size
- Preparing the Research Report
- Evaluation and Control of Marketing Research
Scientific Method and Research Design
- Scientific Method
- Research Design
- Types of Research Design
- Causal Designs
- Method of Agreement
- Causal Inference Studies
Research and Data Objectives
- Research Objectives
- The Research Plan
- Specifying Data and Acquisition Methods
Research Communication
- Factors in Decisions on Media
Primary Data Collection
- Collection of Primary Data
- Using Diaries
- Questionnaire Design
- Interviewing
- The Role of Focus Groups
- Survey
Secondary Data Collection
- Methodological and Ethical Considerations
- Compatibility of the Data with Secondary Analysis
- Reporting of Original and Secondary
Sampling and Hypothesis
- Statistics Basics
- Data Basics
- Measurement Systems
- Some Basic Terms
- Types of Sample Designs
- Bases of stratification
- Characteristics of a Good Sample Design
- Determining the Sample Size
Data Processing and Analysis
- Data Preparation
- Data Validation
- Data Editing
- Coding
- Tabulation
- Data-Processing Methods
Multivariate Data Analysis
- Multivariate Analysis (MVA)
- Regression Analysis
- Cluster Analysis
- Factor Analysis
- Conjoint Analysis
- Correspondence Analysis
- Neural Network Models
Forecasting Methods
- Forecasting Basics
- Moving average and Exponential methods
- Decomposition method
- ARIMA Model
Presentation and Report writing
- Role of the Report
- Types of Reports
- Contents of the Report For Executives
- Principles OD Report Writing
Ethical Issues in Marketing Research
- Ethical Issues in Marketing Research
- Ethical Issues Involving the Treatment of Respondents
- Ethical Issues Relating to the Ethical Treatment of Researchers
Sales Analysis and Forecasting
- Sales Analysis and Forecasting
- Market Potential
- Methods of Estimating Demand
Advertising Research
- Importance of Advertising
Market Segmentation and Brand Positioning
- Market Segmentation
- Limitations of Psychographic Segmentation
Export Marketing Research
- Export Marketing Research Why Export?
- Problem s in Export Marketing Research
- Use of Secondary Data (Or Desk Research)
Additional information
Certified Market Research Analyst
*Indicative price
Original amount in USD:
$ 125