CIM CAM Diploma in Digital Marketing

This new qualification from CAM provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake digital marketing planning. It includes one (double) module from the CAM Diploma in Marketing Communications and 2 new modules focused on digital marketing:

• Marketing and Consumer Behaviour (MCB)
• Digital Marketing Essentials
• Digital Marketing Planning

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments. The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials. The Digital Marketing Planning module provides the skills and knowledge for planning, implementing, measuring and evaluating successful online campaigns. Completing this module alone gives delegates the CAM Award for Digital Marketing Planning.

This course is suitable for delegates with:

• a degree in any discipline or
• a BTEC in Business Studies or
• a minimum of 2 years' experience in Sales and Marketing

Exemptions are available for graduates with a level 4 CIM qualification.

Assessment is by assignment for all 3 modules and takes place in June and December each year.

The course is available by:

• Distance Learning
• Saturday Seminars in Bristol and Leeds
• Executive weekend Programme in Cambridge and Manchester