CIM Certificate in Professional Marketing, Level 4

• Marketing exam

• Integrated Communications work-based assignment

• Digital Marketing portfolio assessment What can I do next Successful completion of the CIM Level 4 Certificate in Professional Marketing will allow you to progress on to the Level 6 Diploma in Professional Marketing. Course Modules Marketing

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.



Integrated Communications

This module aims to enable understanding of the importance of effective internal

and external communications in building sustainable relationships and delivering

customer value. It provides the opportunity to recognise the importance of

communications planning in delivering marketing solutions. It explains how the

concept of product and brand management can enable organisations to deliver

customer value. It outlines the components of the marketing communications mix

and enables understanding of integrated marketing communications (IMC) planning.



Digital Marketing

This module is about appreciating the importance of the ever-evolving

digital landscape and understanding how to develop skills to improve

digital marketing effectiveness. It provides awareness of the nature of the

challenges and opportunities within the digital environment and outlines

the skills and tools required to support and enhance marketing activities. It

identifies the importance of effective monitoring...