CIM Chartered Postgraduate Diploma In Marketing - Stage 1
Postgraduate
Blended learning in Exeter, London, Leeds and another venue.
Description
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Type
Postgraduate
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Methodology
Blended
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Location
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Duration
1 Year
The qualification demonstrates specialist professional knowledge across many areas and enables marketers to champion the customer experience. You will have the tools required to be able to exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities. Suitable for: This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing management. The focus is on the strategic aspects of marketing management and is ideal for marketers aspiring to or already working at a strategic management level.
Important information
Documents
- Cambridge Professional Academy Prospectus 2010/2011
Facilities
Location
Start date
Start date
Start date
Start date
Start date
About this course
As a minimum, one the following qualifications and experience are recommended as a prerequisite for entry:
- CIM Professional Diploma in Marketing (either the 2003 or 2009 syllabus) or the CIM Advanced Certificate in Marketing, or
- a business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing
You must also have a range of experience working at senior marketing management level.
Reviews
Course programme
A challenging and high-level marketing qualification which can be undertaken in two stages. You will be required to demonstrate specialist professional knowledge across many areas. It will help you if you aspire to a strategic role or need to validate your senior management experience. Undertaking the course will enable you to influence strategic decisions to create value for customers and other stakeholders, manage and measure marketing activities undertaken as part of the implementation of a customer-focussed strategy and to formulate, present and justify a creative, customer, focused and innovative strategy for any given context.
CIM Chartered Postgraduate Diploma In Marketing - Stage 1