CIM - Digital Campaign Planning

What you will learn: The links between marketing and communications, in both its traditional and digital forms. The key stages in digital development - The way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - Plan and execute digital campaigns - Explain how digital communications are controlled or constrained by social acceptability, the law and voluntary constraints. Suitable for: This qualification is ideal if you are working in marketing and need an awareness of how digital campaigns can be managed to a successful result.