CIM Foundation Certificate in Marketing, Level 3

• Marketing Principles exam

• Customer Communications assignment What can I do next Following the successful completion of your Foundation Certificate in Marketing, you may wish to progress onto the Certificate in Professional Marketing. This will allow you to build on your Foundation qualification and develop a better understanding of marketing principles and practice. Course Modules Marketing Principles

This module provides an understanding of the key concepts and terminology used in marketing. It also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.



Customer Communications

This module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications, and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice. Apply Now Let's Talk Start Date

Flexible Qualifications / Level

Level 3 ...