CIM Introductory Certificate in Marketing
Course
Inhouse
Description
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Type
Course
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Methodology
Inhouse
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Location
Manchester
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Duration
6 Months
Understand the function of marketing and its role in an organisation. Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix. Understand more about customers and managing customer relationships. Be able to communicate to both internal and external customers using a variety of different means. Suitable for: Those undertaking junior marketing, secretarial or administrative roles. People on the periphery of marketing. Event management assistants. Personal assistants. Non-marketers with some marketing involvement. Customer service assistants/ call centre employees. Modern apprenticeship equivalents
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
CIM Introductory Certificate in Marketing
There are two units covered in the course:
- What is Marketing?
- Section 1 – Understanding the role and function of marketing
- Section 2 – Understanding the marketing environment
- Section 3 – The marketing mix
- Section 4 – How marketing is applied in different organisational contexts
- Understanding Customer Relationships
- Section 1 – Understanding customers
- Section 2 – Building and maintaining effective internal and external customer relationships
- Section 3 – Communicating with internal and external customers
- Section 4 – Providing customer service for internal and external customers
CIM Introductory Certificate in Marketing