CIM Introductory Certificate in Marketing

Vocational qualification

Distance

Price on request

Description

  • Type

    Vocational qualification

  • Methodology

    Distance Learning

  • Location

    Stafford

  • Class hours

    180h

Facilities

Location

Start date

Stafford (Staffordshire)
See map

Start date

On request

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Course programme

Course Details

The Introductory Certificate in Marketing is a qualification issued by the Chartered Institute of Marketing (CIM). The CIM are the world's largest marketing organisation and gaining a CIM certificate will open up many new doors to you.

The CIM Introductory Certificate to Marketing will teach you the fundamental principles of marketing, understanding customer behavior, how to write a marketing plan and how to segment and target clients to meet their specific needs.
This is an accredited training course by CIM and will demonstrate to potential employers that you can carry out a role in marketing with the necessary skills.

Why do a Certificate in Marketing?

Gain a CIM Introductory Certificate in Marketing
All your course materials are provided
You can learn whilst still working
Unlimited access to an online learning community
No previous experience is required
Course materials written by industry experts
A dedicated personal tutor at all times

Qualifications

During the course of your studies you will be given 21 assignments to complete. The assignments will assist in determining your understanding of what you have learned in each study unit. Your personal tutor will assess your coursework and provide you with feedback on your progress and provide any guidance you need. Your assessments will form part of the basis of your qualification along with 1 exam. Upon successful completion of the course you will be awarded the CIM Introductory Certificate in Marketing.

The Chartered Institute of Marketing (CIM) is the foremost international marketing organisation with over 45,000 worldwide members in over 130 different countries. CIM go to great efforts to ensure the marketing profession continues to develop, maintains professional standards and constantly improves the skills set of marketing practitioners. This ensures practitioners are in a position to deliver outstanding results for their business.

CIM are a leading awarding organisation in the UK vocational sector. Being awarded the CIM Introductory Certificate in Marketing will boost your CV and job prospects with potential employers. Not only will it demonstrate you have the necessary skills to undertake Marketing, it also shows you are committed to your own self development.

Study Plan

Marketing Planning
SWOT analysis
Responding to the macro-environment
Responding to the micro-environment
Understanding customers
Segmentation
Research techniques
Marketing tactics - product, price, place and promotion
Services marketing
Business-to-business marketing
Not-for-profit marketing
The extended marketing mix

At the end of each chapter you may complete an optional assignment and submit it to your tutor for assessment and feedback.

Study Details

The Introductory Certificate in Marketing course is split into 2 main modules covering a number of topics.

Whilst working through the course there will be 21 assignments to undertake. You will be given your own personal tutor throughout the course who will be on hand to provide you with guidance via telephone and email. You should send your completed assignments to your tutor who will assess your progress ensure you are getting the most out of your course.

Your course performance will be assessed via 1 exam and CIS assessed assignment.

The Introductory Certificate in Marketing course should take approximately 180 hours to complete.

CIM Introductory Certificate in Marketing

Price on request