Course

In Maidenhead

£ 5,975 + VAT

Description

  • Type

    Course

  • Location

    Maidenhead

  • Duration

    4 Weeks

Operational and strategic skills for mid level marketers. Evaluate the marketing planning process and implementations Develop and manage a brand and product portfolio Recommend how a marketing function should be structured Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects. Suitable for: Marketers responsible for managing the marketing process at an operational level. Those moving into a mid-level marketing position.-

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

On request

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Reviews

Course programme

Course review:

The Professional Diploma in Marketing provides the knowledge, skills and the 'ability to do' in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective.

Course modules:

  • Marketing Planning Process
  • Delivering Customer Value through Marketing
  • Managing Marketing
  • Project Management in Marketing

CIM - Marketing

£ 5,975 + VAT