CIM - Marketing - Virtual Learning

You will learn essential marketing knowledge for junior marketers looking to progress. Understand the functions and fundamentals of marketing in some depth - including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve. Understand your organisation's marketing environment, its many constituent parts and how they work in unison. Apply practical knowledge - including data collection and analysis and the establishment of marketing budgets. Suitable for: Junior marketers Those working in a marketing support role Those who undertake marketing activities as part of their job