CIM Professional Certificate - Blended Online (Mix of online and face to Face Workshops)

This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer. You will gain the practical skills and knowledge required to execute successful marketing activities and further your career.

What you will learn
You’ll learn how to:

• Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
• Learn the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge – including the collecting and analysing of data collection and analysis, and the establishment of marketing budgets

Course modules

• Marketing Essentials
• Assessing the Marketing Environment
• Marketing Information and Research
• Stakeholder Marketing

The blended online option for this qualification combines interactive online tutorials with five face to face workshops over a nine month period. Delegates will need to spend between 8 - 10 hours studying online and reading.