CIM Professional Certificate in Marketing

Course

In Manchester

£ 1,270 + VAT

Description

  • Type

    Course

  • Methodology

    Inhouse

  • Location

    Manchester

  • Duration

    12 Months

Understand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan. Know the many different ways of understanding and communicating with customers, and the function these methods serve. Understand your organisation's marketing environment, its many constituent parts, and how they work in unison. Apply practical knowledge. Suitable for: The Professional Certificate in Marketing is for any business professional working for a small, medium or a large company who wants to get a very good insight into all aspects of marketing. Those who are in junior marketing positions or aspire to a career in marketing often take this qualification. Also, the Marketing Certificate is particularly useful to those moving into marketing from other backgrounds.

Facilities

Location

Start date

Manchester (Greater Manchester)
See map
47-49 Chorlton Street, M1 3FY

Start date

On request
Inhouse

Start date

On request

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Course programme

CIM Professional Certificate in Marketing

There are four units covered in the course Marketing Essentials, Assessing the Marketing Environment, Market Information and Research and Marketing for Stakeholders.

Marketing Essentials
By the end of this unit you should be able to:

  • Explain how marketing has evolved and the importance of market orientation in creating customer value
  • Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
  • Identify and explain the stages in the marketing planning process
  • Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
  • Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)

Assessing the Marketing Environment
By the end of this unit you should be able to:

  • Explain the nature and scope of the internal marketing environment, including the resource perspective
  • Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
  • Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
  • Assess the importance and potential impact on a market-oriented organisation of key trends in political, economical, social, technological and legal/ethical/regulatory environment
  • Consider the implications for organisations pursuing both economical and environmental sustainability as part of an agenda for CSR

Market Information and Research
By the end of this unit you should be able to:

  • Identify appropriate information and marketing research requirements for marketing decision-making
  • Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
  • Review the processes involved in establishing an effective database
  • Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
  • Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
  • Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
  • Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations

Marketing for Stakeholders
By the end of this unit you should be able to:

  • Assess the relative importance of organisational stakeholders to the marketing function, and the impact they have on the organisation’s marketing activities
  • Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
  • Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder relationships
  • Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
  • Evaluate key methods for measuring the success of the marketing mix and communications activities

Additional information

Payment options:

All cost included - CIM membership, assessment fees and course materials and tuition costs.

CIM Professional Certificate in Marketing

£ 1,270 + VAT