CIM Professional Diploma in Marketing

To evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment. To develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives. To be able to recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success. To identify the organisation's information needs, scope of research projects and resource capability. Suitable for: This qualification is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level. The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and management ambitions including the following: - Marketing executives. Business development managers. Departmental managers. Product/ brand managers. Marketing managers. Account managers.