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CIM Professional Postgraduate Diploma in Marketing - Distance Learning
Postgraduate
Distance
Description
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Type
Postgraduate
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Methodology
Distance Learning
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Duration
12 Months
By the end of this qualification you should be able to: Make the transition into strategic marketing management; Work more cross-functionally at a senior management level; Make a significant contribution towards the organisation's corporate and business strategy; Contribute to board decisions; and Demonstrate a high level of leadership and influence. Suitable for: This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so.
About this course
A Bachelors or Masters degree in business or marketing where a minimum of half of the credits come from marketing; or a range of experience working at senior marketing management level.
Reviews
Course programme
This is the highest level CIM qualification and is intended for those working or who aspire to work at a senior managerial level in Marketing.
The course is suitable for delegates with: a Bachelors or Masters degree in business or marketing where a minimum of half of the credits come from marketing or a range of experience working at senior marketing management level.
The qualification has two stages. In the first stage there are 4 modules:
- Analysis and Decision
- Emerging Themes in Marketing
- Marketing Planning and Leadership
- Managing Corporate Reputation
Assessment for each module is by assignment with the exception of Analysis and Decision which is by Case Study examination. After successful completion of this stage candidates are awarded the CIM Professional Postgraduate Diploma. You may then elect to undertake Stage Two - Leading Marketing which leads to the Chartered Diploma. The course is available by:
- Evening Classes in Cambridge
- Executive Weekends in Cambridge and Manchester
- Saturday Seminars in Bristol, Edinburgh, Nottingham and Guildford
- Distance or Supported Open Learning
It usually takes 12 to 18 months to complete Stage One and 18 months to complete Stage Two.
CIM Professional Postgraduate Diploma in Marketing - Distance Learning