CIMA Professional - Operational Level (E1) Enterprise Operations

The E1 Enterprise operations course covers one of the nine units that make up the prestigious CIMA Professional Chartered Management Account qualification. • Gain insight into the social, political and economic context of business, including the emergence of major economies across the world, the importance of offshoring and outsourcing and the impact of international macroeconomic developments upon an organisation’s competitive environment. • Understand the relationship between internal and external governance of an organisation. • Understand the value of information and the reason for the increased dependence on information systems seen by organisations worldwide, as well as how these information systems are transforming as technology advances. • Learn how to overcome problems that can be faced while implementing information systems, and how to manage information system activities with respect to the wider organisation, including the related costs, benefits, security issues and system changeover methods. • Learn about the different methods of quality measurement and how to implement a quality programme. • Explore the concept of marketing, defining the term and the variation in marketing environment, as well as the various theories of consumer behaviour. • Understand the relationship between market research, segmentation, positioning and targeting and learn how to apply various tools within each section of the mix. • Explain the role of branding and brand equity within an organisation’s marketing strategy. • Learn more about the role of Human Resources within an organisation, its functions and how the department can contribute positively towards a business’ success