Commercial Awareness

Commercial Awareness
Duration: 2 Days
This course is designed to help delegates understand the commercial needs of the business and gain an appreciation of exactly how their role fits into the company matrix. They will also study the effects and consequences that their own decision making has on the bottom line and how this affects business overall.  
Content includes:

• Examination of customers wants & needs
• Commercial awareness ~ a definition
• Sales V's Marketing orientation
• Strategic business planning
• S.W.O.T. analysis
• Strategic options
• Pareto principle
• Product life cycles
• Building closer customer relationships
• Promotional activity
• Managing costs
• Targets and incentives
• Creative problem solving
• Decision making strategies
• Understanding cash flow
• Producing 'commercially aware' business plan

Associated courses to the above subject include: - Finance for Non-Financial Managers
- Professional Selling Skills