Competitive Intelligence Courses

Introduction

This 1-day Competitive Intelligence course provides candidates with the essential knowledge to be able to use effective and successful practical techniques/tools.

Individuals attending this course will learn what competitive intelligence is, understand competitors strategies in-depth and the key issues which are involved in the process of competitive intelligence.

Pre-Requisites

• No pre-requisites are required, prior to attending this course.

Who should attend?

This course is highly beneficial for:

• Research Analysts
• Sales Managers
• Business Development Managers
• Marketing Managers

Course Content

• Introduction to Competitive Intelligence
• The Definition of Competitive Intelligence
• What It Actually Means
• The Process of Competitive Intelligence
• The Importance of Competitive Intelligence
• Competitive Analysis
• How to Effectively Gather Information
• Data Sources
• Third Party Competitors
• Researching Tools/Techniques
• Value Assessment
• Benchmarking
• Analysing Competitive Data Successfully
• Finding the Best Competitor Strategy
• The Relationship Between You and The Competitor
• Competitive Impact Points