Course not currently available
Conference and Event Management
Course
In London ()
Description
-
Type
Course
-
Class hours
16h
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Duration
2 Days
Suitable for: people looking to get into event management or looking to enhance employee skills
Reviews
Subjects
- Event Management
- Management
- Event Planning
- Planning Process
- Strategic Planning
- Events and show production
- Publicity campaigns
- Planning and Business
- Critical Thinking
- Negotiation Skills
Teachers and trainers (1)
Taylor Mason
Very Experienced Trainers
All our trainers are experts in their field, most of which have worked for us for some time. From 1-1 coaching to complex change programmes we have the skills and experinece. We cover, Human Resouces, Communicaton Skills, Leadership and Supervision, Microsoft & IT, Sales & Marketing, Personal Development, Health & Safety, Project Management, PA & Office Skills,
Course programme
Course review:
By the end of this course, you will be able to:
- Develop a successful strategy
- Plan a successful event
- Create an event checklist
- Create and manage an event budget
- Manage stakeholders
- Plan your publicity
- Avoid pitfalls
- Control the day
- Evaluate the event
Pre-Course Work: Proposed Course Outline:
Course Outline:
Develop strategies for success
- Make sure the purpose of the event is important enough to merit the time and expense needed to properly stage, publicize and evaluate the event.
- Carefully match the type of event that is selected to the purpose that it serves.
- Understand your role and responsibilities
- Select a working committee with broad representation and what supporting roles they will undertake
- Target groups that have a special stake in the event.
- Communicate and negotiate with stakeholders.
- Start planning at well ahead of the event date.
- Identify and avoid possible pitfalls and handle the unexpected.
- Develop ways to evaluate the event’s success.
- Measurable event objectives may include attendance, the amount of money raised, etc.
- Talk to other colleagues who have successfully staged similar events.
Make a checklist – Critical Path
- A checklist provides a step-by-step guide to organizing and executing a special event.
- Create and work to a budget
- The objective is to provide event planners with a financial blueprint for the event
- Consider and understand logistics
- Working with and choosing the correct venue / vendor / guest speakers
- Negotiating the best pricing / terms and facilities
- Keep control on the day
- Cope with difficult situations effectively
- Plan publicity
- Are you trying to inform, educate or entertain?
- Increase awareness or attendance of the event?
- Build a base support from a specific audience?
- Facilitate good community relations?
Evaluate the event
- Did the event fulfil its goals and objectives? Why or why not?
- Identify what worked and what needs fine-tuning.
- Which vendors should be used again?
- What items were missing on the checklist?
- Was the event well attended?
- Was informal and formal feedback about the event positive?
- Given all that went into staging it, was it worth doing?
Conference and Event Management