How would you like to learn to write in an attractive, interesting way - that keeps your reader hooked?
Good copy writers earn good money - and you can join them.
This course will give you the skills and experience to write effective commercial copy.
Our Copywriting Course Online will give you the skills and experience you need to write attractive copy for:
Advertising
Advertising features
Direct Mail
Press releases
The web
Advertorial
Public relations
Sales and promotion
Is this a proper course?
Yes, we are recognised by the UK Government and are fully accredited.
Who is the course for?
Novices, who want to become freelance or career copywriters - or those who want to improve their copywriting skills in their existing jobs. We have staff from a number of businesses and organisations doing this course.
What does it cover?
Subjects will not necessarily be done in the order below.
Module One
The copywriter’s job
Module Two
Copy presentation
Module Three
Researching your subject
Module Four
Publishing terminology
Module Five
Writing attractive copy
Module Six
Writing advertising features/advertorial
Module Seven
Writing advertising copy
Module Eight
Writing for direct mail
Module Nine
Writing press releases/PR
Module Ten
Writing for sales and promotion
Module Eleven
Proofreading
Module Twelve
Codes of Practice
Module Thirteen
Finding work, selling it and getting paid
How long will the course take?
It's up to you. You can work at your own speed, and fit your studies around your other commitments. But as a rough guide, this course takes around three to six months to complete.
How does the course work?
We will send teaching modules as email attachments, one Module at a time. Most Modules are accompanied by exercises and assignments. You will study the Module, email us with any queries and then complete the exercises and assignments.
You email your assignment to us for marking. It will be marked and emailed back to you with a Grade, comments and advice.
When you have passed the Module, you will be sent the next one, and so on, until you finish the course.
What are the exercises and assignments like?
The exercises are 'home-based' so you can do them on screen, or print them off.
Assignments are practical - you will have to write various types of copy.
How is work assessed?
Each assignment will be graded between A and E. To achieve a pass, you must get C or above. If you fail, we will help you revise your work until it is good enough to pass.
Is there any tutorial support?
Yes, you can email your tutor any time - as often as you need to. We guarantee to respond within two working days, although it is usually much quicker. We will phone you if there is an issue that cannot be dealt with by email.
What qualifications will I get?
The CTJT diploma, which is accredited by the Open and Distance Learning Quality Council.
What is this qualification worth?
The Diploma is widely recognised right across the industry, mainly due to the large number of organisations where we have delivered training courses and have personal contacts.
What can I expect to do at the end of the course?
The course will equip you to write all kinds of copy, either for your existing company or organisation, or as a freelance.
