Copywriting

Copywriting Course

One of our copywriting courses is just what you need, if you've ever struggled to:

• Think of an effective headline
• Write an engaging opening paragraph
• Breathe life into a dull subject
• Create copy that inspires and persuades
• Find the right words to convey an important message.

Professional Copywriting Plus

We've been running our copywriting courses for eight years, successfully training hundreds of people in Britain and overseas, at all stages of their copywriting career.

That means our Professional Copywriting Plus course is a tried and tested training package. One that's packed with proven skill-building exercises and practical copywriting tips.

And now we've updated it to include an even wider range of features.

By attending you'll not only learn the general principles of good copywriting but also be equipped to handle a greater variety of writing tasks. These can include:

• Email copywriting
• Internet copywriting
• SEO copywriting
• Brochure copywriting
• Direct mail copywriting
• Advertising copywriting.

New Copywriting Tools

In addition, we'll introduce you to some powerful new copywriting tools that even many seasoned professionals are unfamiliar with. These include an in-context thesaurus, a missing phrase finder and an ideas generator, all designed to make your life as a copywriter easier.

These tools are so useful you'll be turning to them again and again, and Strawberry Training is one of the few training providers in the world to offer them.

Tailor Made Copywriting Training

Copywriting tools apart, our courses are successful because we tailor each one to the needs of those attending.

Before any training takes place we speak to you. Our aim is to understand your level of experience, the kind of writing you do and where you feel you need most help. Once we have this information we design a course to fit.

If we find there are people attending with widely differing needs, we place them on separate courses, appropriate to their requirements.

Free Writing Critique

Another key feature of our bespoke copywriting courses is the free, professional critique you'll receive on your writing, as part of the training package.

Send us an example of your work - perhaps something you found challenging to write, or a draft you're working on right now - and our trainer will give you detailed and constructive feedback. He'll do this either during the training or afterwards by phone.

This service on its own can have a big impact on your writing. Firstly by highlighting your strengths, then by showing you where any weaknesses lie, and finally by telling you how to address those weaknesses.

Simple Tools, Easy to Apply

Given the wealth of material we include in the training, you may be wondering if Professional Copywriting Plus is going to be hard work. Full of complicated rules and processes.

Nothing could be further from the truth. Almost every tool and technique we give you during the course is really simple to use.

You'll be surprised how easy it is to take these away and start applying them to your writing from the very next day.

So what exactly do our copywriting courses offer?

What you Learn

In one highly interactive day we'll show you how to:

• Plan and prepare for each copywriting project
• Adapt your writing for different audiences
• Write clearly and concisely
• Add credibility and authority to your words
• Adopt the right voice and tone for your readers
• Capture and hold your readers' attention
• Write strong headlines
• Generate powerful pull quotes
• Create customer-winning calls to action
• Optimise your web copy for the search engines.

We'll also give you essential tools to help you:

• Structure your text for maximum impact
• Speed up the writing process
• Overcome writer's block
• Produce creative copywriting ideas quickly and easily
• Find the best words to express each idea
• Make your text flow smoothly
• Avoid classic mistakes made by inexperienced copywriters.