Copywriting for Digital

There's a vast digital marketplace out there. But how can you stand out from the crowd and sell more effectively on social media and make your emails more effective?

In this intensive, interactive but fun one day course, you will examine all areas of online communication, from websites to emails to social media and video content. This is a great opportunity to debunk, demystify and learn a few basic rules to help you communicate more confidently and successfully across all aspects of the digital world.

Topics Covered

• Websites
• Keywords
• Emails - single and newsletters
• Subject lines
• Blogs
• Social media - Instagram, Twitter and Facebook
• Hashtags
• Video Content
• The future of video content

Course Outcomes

By the end of this course you should be able to:

• Navigate the online world using some simple rules, with more confidence and success
• Understand what the customer wants to hear from you and where they want to hear it
• Write with a single, simple tone of voice that's consistent across all channels
• Realise that brand is important online, not just a quick sale

Who Should Attend

Individuals who are interested in selling online and keen to understand the digital world and how to use it more effectively. This is not a technical course, if you want find out how to optimise your content for google search you may be interested in SEO (Search Engine Optimisation).

Level

Beginner

Follow Up Courses

After you have completed this course you may want to continue your digital education with Social Media Marketing or find out more about SEO (Search Engine Optimisation).

Tailor Made Training

We also offer bespoke copywriting courses for groups, individuals and businesses. To find out more, visit our Tailor Made Training page.