Copywriting (part 2) - Advanced Skills

Course content:

For marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills. An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of each delegate's work. Includes:

- How to write more effective, customer-focused copy

- Getting your message across using creativity

- Avoiding common mistakes

- Creating relevant, yet unexpected concepts

- Writing copy your audience will want to read in print and online

- How good copy works

- The potential of online interaction; viral campaigns

- The importance of brand and design

- Tricks of the trade

Not for: Inexperienced copywriters