Copywriting for the Web

Copywriting for the Web

(1 day)

Ideal for

Sales or marketing executives involved in producing, marketing or managing persuasive website content, including newsletters and promotional emails.

Benefits

Delegates will focus their effort on creating more relevant, compelling, and persuasive web content.

Content of the day

• Paper v screen - the key differences
• Visual impact - graphics, icons, words
• Having a clear and distinctive tone of voice
• Supporting and promotional material
• Preparing to write, and knowing your audience
• Clarity, punctuation, language
• Rewriting and sub-editing
• Practising new styles
• Creating compelling content