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Homepage > Sales and Marketing > Corporate Communication > Public Relations

Corporate Pr And Corporate Social Responsibility

in CSE-Demos Training and Development (England)

Classes Workshop

Place:

London, London,...

Price:

£569 + VAT

Duration:

1 Day

Start:

19/09/2008 other dates
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Course objectives:

Corporate PR theory and practice differs in some important respects from its consumer PR sibling. This course trains you on what those differences are and how to conduct an effective corporate PR programme. It also covers the increasingly important, and changing, field of corporate social responsibility.

CSE-Demos Training and Development

CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing .....

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Course details

Type Workshop Duration 1 Day
Method / place Contact course provider Classes in London, London,... where
Suitability PR executives, corporate communication executives and line managers in commerce, government and voluntary sectors with the responsibility for advising on corporate PR or managing corporate reputation and corporate social responsibility programmes.
Course objectives Corporate PR theory and practice differs in some important respects from its consumer PR sibling. This course trains you on what those differences are and how to conduct an effective corporate PR programme. It also covers the increasingly important, and changing, field of corporate social responsibility.
Price £569 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

Corporate Pr And Corporate Social Responsibility
Overview

Corporate PR theory and practice differs in some important respects from its consumer PR sibling. This course trains you on what those differences are and how to conduct an effective corporate PR programme. It also covers the increasingly important, and changing, field of corporate social responsibility.

Who should attend

PR executives, corporate communication executives and line managers in commerce, government and voluntary sectors with the responsibility for advising on corporate PR or managing corporate reputation and corporate social responsibility programmes.

Course objectives

By the end of this intensive course you will be able to:

> Benefit from a grounding in PR in the corporate, as distinct from product or service, context and understand the theory and latest practice of corporate reputation management and corporate social responsibility

> Advise on overall reputation management and to develop effective and measurable PR and CSR programmes to meet business objectives

Course content

Theories Behind Corporate PR

> Defining corporate reputation

> Corporate communication and intangible assets

> How corporate communications differs from other PR practice

Corporate Reputation Management

> Best and worst reputations

> Measuring reputation - good and bad

> Stakeholders and audiences

> Corporate PR planning, objectives and strategies

CSR and Positive PR

> An explanation of "Licence to Operate"

> The scope and impact of Corporate Social Responsibility

> Cause related marketing as part of the communications

> Corporate philanthropy and its advantages
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Venues and dates



Where London, Boundary House, 91 Charterhouse Street
When Start: 19/09/2008 Finish: 19/09/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 05/12/2008 Finish: 05/12/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 14/02/2008 Finish: 14/02/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 17/04/2008 Finish: 17/04/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 16/06/2008 Finish: 16/06/2008 See calendar
 
Get direct information on how to enrol, venues and availability...
 

Course provider details

Provider description
CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing ... 34 years' experience, 32,000 clients, 800,000 delegates, 1,500 trainers... The goal of Demos is to enable managers and their teams to remain competitive, as well as acquire and master new knowledge and personal skills. This enables an organisation to adapt to economic, technological and environmental changes.
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