Course in Visual Merchandising

Discover the world of visual communication and the valorisation of fashion products within a boutique

This Course in Visual Merchandising will give you the opportunity to discover all the techniques of visual merchandising and visual display in order to maximise the profitability of a display or of a store. You will analyse window displays and how products must be better subdivided and showcased. Additionally you will learn the concepts of customer experience necessary to create a unique buying engagement for every customer.

Week 1
Merchandising techniques: emotional visual and organisational visual. Visual elements of communication outside the retail store: location, analysis of the external sign, the façade, accesses and windows (distinguishing between commercial, prestigious and advertising). Focus on window displays: research and tools to create windows.

Project 1 - Merchandising book. The guidelines: uses and purposes.

Week 2
Layout of a retail point. Elements of visual communication within the shop: analysis of the area, space assignment according to sales objectives. Identify the ideal consumer path, product and equipment display. giving importance to product grouping.

Project 2 - Merchandising book. The shop: image and window display.

Week 3
Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the "reading" process from the consumer point of view. Vertical and horizontal display: meaning and creation criteria. The costumer loyalty, after selling techniques and focus on the overall "customer experience".

Project 3 - Merchandising book. The product: display and layout.

Duration of the course
You will receive a total of 80 hours of lessons, with full-day classes held from Monday to Friday.

Who can apply?
We want people who have a feeling for fashion, design and creativity. You do not need a portfolio, you just need a vivid desire to develop your creativity.

Tell me more about the fee
Your payment of the Full Package or Tuition-only fee must accompany your application form. Your fees do not include air fares, transportation, personal expenses, art supplies or meals. For these expenses, students should budget an extra USD 1000 / EUR 700 per month.

What if I cancel?
If you cancel 60 days before the date of the beginning of the course you'll get a full refund. If you cancel 59-30 days before the course's starting date you'll get a 50% refund. No refunds will be issued if you cancel within 29 days or less from the beginning of the course.

Do I Need a VISA?
Check at your Italian, French or British Embassy/Consulate whether you need an entry visa for a three-weeks stay in Italy, France or UK. If you do, we will provide you with the relevant documents to obtain your visa.

Milan
· July 4-22 2011 (Italian, English)

Full Package: Euro 4900
The full package includes tuition, translation services and accommodation in a Residence or in a flat for two people, complete with double-occupancy bedroom and kitchen, for the duration of the course. You'll receive detailed information regarding housing, school location, check in and procedures at least 6 weeks before the course begins.

Tuition-only Fee: Euro 3500
This covers tuition and translation services only.